Insights from Rinck.

Stop. Doing. That. Why Traditional Demographics Fail Modern Marketing.

June 3, 2024 | Insights & Trends

If you’re still developing project briefs with only traditional demographics in mind, this blog is for you. Stop. Doing. That. Consumers are so much more than their age bracket, zip code, and household income.

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Storytelling: What does it mean and how can we use it in advertising?

June 28, 2024 | Insights & Trends

Should storytelling or performance be the top priority in advertising? Our agency posed this question last year at a company-wide meeting, and we've been trying to answer it (with varying results depending on the team) ever since."


From Advertising to Advocating. Let’s Talk About Women’s Health

May 23, 2024 | Rinck Life

Last week, Hearst hosted its inaugural event focused on women’s health issues called the Hearst Health Lab. In attendance were dozens of empowered women leaders including Chelsey Clinton, Kristin Chenoweth, Christy Turlington Burns, Julianna Margulies, and more.


Empowering Working Mothers: The Gift of Support

May 9, 2024 | Rinck Life

From flexible schedules, kid-friendly environments, and Summer Fridays, we do what we can to support the difficult job of being a working mom. Let’s celebrate all moms this Mother’s Day. Hop over to the blog to read more


Let’s Stop Trying to Go Viral

March 10, 2023 | Insights & Trends

Raise your hand if a client has ever asked you how to make their brand “go viral”.

Pink background with retro microphone and headphones. Text "Podcast Advertising: Streaming on Demand Audio"

Podcast Advertising – Streaming On Demand Audio

December 16, 2022 | Insights & Trends

Podcast advertising offers brands a dynamic opportunity to provide full funnel support for their products and services. The host helps build awareness as listeners are introduced to a new product or brand. The host’s recommendations, and built-in trust, lead many listeners to the consideration phase. Finally, many podcasts utilize promotional codes and offers which can be tracked to easily measure the return on your investment.

A board full of yellow sticky notes with text overlay "5 Tips from an Agency Project Manager"

5 Tips from an Agency Project Manager

November 3, 2022 | Insights & Trends

How do you keep yourself organized in such a fast-paced work environment? Here are a few tips that I have found help organize the chaos, so I feel a sense of accomplishment each day.

Green background with text: "Rinck Advertising: An example of embracing and growing with the times"

Rinck Advertising: An example of embracing and growing with the times

October 24, 2022 | Rinck Life

Rinck’s response to COVID & workforce changes shows the type of company they are and the kind of culture you can find once inside their “walls”. The leaders of Rinck saw the world shifting and they embraced those shifts while continuing to prioritize their most valuable assess: their people.

Photograph of a sunset over a lake.

My Rinck Summer

October 12, 2022 | Rinck Life

There’s only about four months of prime summer weather here in Maine. Thankfully, Rinck gets it! They know we need to enjoy the summer while she’s here, which is why they’ve given us seven Summer Free Fridays to completely take off from work, relax, and have some fun!

Illustration of winding roads with text "Maya's road to (logo) Rinck"

Road to Rinck

September 29, 2022 | Rinck Life

With my skills in branding and motion design in hand, I was on the lookout for a new company that matched my long-term plans. Rinck had big clients and bigger goals, and I was excited to join an in-house team of creatives that was a powerhouse in creating content for clients.

Illustration of winding roads with text "Maya's road to (logo) Rinck"

Masters of None

September 16, 2022 | Rinck Life

What can be learned by learning something casually, without the goal of mastery?


Rinck Earns Four Golden Arrows in Maine Public Relations Annual Awards Program

September 13, 2022 | News

The annual Golden Arrow awards recognize the best work of communications, public relations, and marketing professionals, in addition to student practitioners, based in Maine.


Interpreting Google’s Global Market Insights

August 24, 2022 | Insights & Trends

The Google Global Market Insights team just released the latest consumer behavior insights after analyzing billions of recent search queries. These insights are intended to help us act in an environment of economic uncertainty – for Rinck, our clients, and their consumers.


Rinck Tapped For Public Health Expertise at National Conference

August 23, 2022 | News

Recently, Rinck team members headed down to New Orleans to present at and participate in the National Conference on Tobacco or Health. There they shared with audiences around the nation doing similar work in their own states and communities how to target and really connect with the people who need services.


Training for an Ultra: The Biggest Project Management Test

August 15, 2022 | Insights & Trends

Training for this race made me realize the parallels to my job as a project manager at an ad agency. Here are five tips that can help you keep a project, or training plan, on track.


How Important Are Kind & Flexible Employers?

July 11, 2022 | Rinck Life

Rinck remained my constant. They were always there for me. They stood by my side even on random days when I had to flex my work schedule to afternoons and evenings. They were understanding when I had to take sick days for my kids.


Work from Home – what’s changed, what’s stayed the same

July 7, 2022 | Insights & Trends

Throughout this adjustment from in-office to home-office, the way I go about my work as traffic manager has not drastically changed. There is still work to be done and deadlines to meet.


Doing Well at Doing Good

June 22, 2022 | Insights & Trends

Brands need to ask themselves a lot of questions before launching into CSR, including: what do these causes have to do with the company’s mission? How does a cause marketing campaign live under the overall Corporate Social Responsibility approach? Does our company live and breathe these values and causes every day and would our employees attest to it? Is this virtue signaling or are we doing good solely for the sake of doing good?


WFH Tips from Rinck Midwest

May 19, 2022 | Insights & Trends

Since fully remote work is all I’ve ever known, I’ve made it my mission the past two years to figure out how to optimize it. Originally remote work was a necessity if I wanted to work in my field. Now, it’s my preference.


Road to Rinck

May 11, 2022 | Rinck Life

While my career has since taken a few twists and turns (this isn’t my first rodeo as a Rinckster!) all roads keep leading me back to media.


Celebrating the Moms of Rinck

May 6, 2022 | Rinck Life

While my career has since taken a few twists and turns (this isn’t my first rodeo as a Rinckster!) all roads keep leading me back to media.


When Your Hands Are Off the Wheel – Your Options Are Limitless

April 12, 2022 | Insights & Trends

Rooted in the dreams of those who wanted to bring passenger rail travel back to Maine, the Amtrak Downeaster service became a reality over 20 years ago.


Let’s Get Moving

March 18, 2022 | Insights & Trends

The world of design is constantly changing. As best practices and industry standards evolve creators must adapt and be self-sufficient to stay informed.


QR Code Resurgence

March 10, 2022 | Insights & Trends

Yeah, that’s right, QR codes are new, fresh and shiny… again. Usage of QR codes isn’t new. How they are being strategically executed and leveraged is what’s actually new.


Road to Rinck

March 4, 2022 | Rinck Life

My career journey back to Rinck may have been full of twists and turns along the way but when the timing is right, it’s right!


10 Tips for Keeping your Facebook Profile Secure from a Social Media Expert

February 25, 2022 | Insights & Trends

For those of us who work in the social media industry, Facebook is our lifeline. Here are my top tips to avoid getting locked out of Facebook and how to get back in if you do.


Road to Rinck

February 16, 2022 | Rinck Life

I have always loved words. I was that kid with no TV and an overactive imagination who wrote stories for fun after school. I fell into the worlds I created, my characters springing to life in my mind.


6 Things PR Professionals Should Never Say to Journalists 

February 4, 2022 | Insights & Trends

During my 20 years interacting with hundreds of media pros I’ve learned there are some things that can get you labeled a PR pain.


Lessons from the Past

January 26, 2022 | Insights & Trends

We have been living through a worldwide pandemic since January 2020. Have we learned anything? History tells us what happens next will transform us all. Peter Rinck shares his thoughts about what’s to come.


Millennial Generation: The Baby Busters

May 11, 2020 | Insights & Trends

What can we do today to address the population bust? At a minimum, we must support the Millennials with affordable options to starting and building their families.


Trials and Triumphs of Remote Work

May 10, 2020 | Rinck Life

A crisis gives public communicators the chance to use their expertise to inform and reassure a mass audience. Rinck takes a look at two top COVID-19 communicators.


Rinck Runs on Dunkin’

April 11, 2020 | News

Rinck Advertising was recently selected as the public relations agency of record for Dunkin’ in Maine and Vermont.


Path to Purchase Part 8: Loyalty Marketing

December 9, 2019 | Insights & Trends

To create Loyalty in the next decade, I predict, suggest, and state that something very alarming is going to occur for most, if not all, brands.


Path to Purchase Part 6: Everything Leads to Search

December 6, 2019 | Insights & Trends

Consumers are going to find out more. And they are going to find out competitors. And they are going to find out what others think.


Path to Purchase Part 5: CAPOV

December 5, 2019 | Insights & Trends

Category Awareness with a Point of View is different than Category Awareness or Brand Awareness alone. How this works in this modern age is critical.


Path to Purchase Part 3: Technological Change

December 3, 2019 | Insights & Trends

The changes that have occurred to marketing since 2007 are remarkable.


Path to Purchase Part 1: Understanding “before now” is key to understanding what’s next.

December 1, 2019 | Insights & Trends

Advertising has changed dramatically since 2009. It is not the first-time rapid change has affected the way we do business. Examining disruption in the industry can lead to insights for the future.


Rise of the “Unfluencer”

July 19, 2019 | Insights & Trends

We’ve talked before about the evolution of influencer marketing as some marketers have started to question the authenticity of influencer partnerships. After more than a decade in this ever-changing business, we’re holding fast to the belief that the ride isn’t anywhere near over yet. Influencer is not a swear word. There is still a lot to be gained from running influencer campaigns—but it’s how you approach them that can make all the difference.


Influencer is Not a Swear Word

July 12, 2019 | Insights & Trends

Years ago, in a small but mighty ad agency in Maine (yeah, I’m talkin’ ‘bout us here at Rinck), a small team of PR pros spent their days reviewing WordPress blogs and combing through Facebook pages to evaluate what most in those days were referring to as “mommy bloggers”.