November 18, 2025 | Insights & Trends

Last week in Washington, D.C., I stood in a room full of public health leaders at the American Public Health Association (APHA) Annual Meeting & Expo and made a simple argument: if we want real behavior change, we have to earn real trust, one community, one creator, and one conversation at a time.

June 12, 2025 | Insights & Trends

Think of a remarkable Super Bowl TV ad. How about a digital ad you recently clicked on? Or, a brand social post you recently reacted to? Chances are one or more of those spots were for a food or beverage brand.

May 5, 2025 | Insights & Trends

What if your next public health campaign didn’t star a doctor… but instead, a TikTok or Instagram influencer? It may sound risky, maybe even a little absurd, but it’s already happening and it’s working.

March 20, 2025 | Insights & Trends

Entering industry awards programs can be a powerful way to showcase your team’s hard work, gain industry recognition, and build credibility. Winning an award can open doors to new business opportunities, boost team morale, and enhance your brand’s reputation. It positions you as a leader in your field, providing validation from industry experts and peers. Additionally, awards can serve as a recruitment tool, attracting top talent who want to work for an organization known for excellence.

November 21, 2024 | Rinck Life

Grab your cocoa, cozy up by the fire, and let’s talk about one of the most underrated gifts you can give: thought leadership. Sure, it doesn’t come with a bow, but trust me—helping your leaders shine is the gift that keeps on giving.

October 29, 2024 | Insights & Trends

The US election cycle has been anything but typical this year, and we’re not even talking about the candidates, the timing, or the policies. Media, including its usage and perceived value, has changed. When it comes to the Presidential campaigns legacy media outlets across TV, print, and online has been deprioritized in favor of podcasts, streaming programs, influencer content, social media, quick-turn videos, and memes. Lots of memes.

October 11, 2024 | Rinck Life

The world can be a stressful place. Between changes in workplace structure, heated election circuits, and economic problems – 2024 has been a year full of uncertainty and doubt. Work is a top contributor to the stress of everyday Americans – in fact a 2024 Mental Health study conducted by Headspace found that nearly half of employees surveyed say work is the leading cause of stress in their lives.

September 30, 2024 | Insights & Trends

This week focused on AI's potential and challenges, with highlights including a compelling pitch created by AI, insights from a panel on the Creator Economy, and innovative tools for simplifying content, music and podcast creation. Despite concerns, AI presents exciting opportunities that can enhance our work—are you ready to embrace it?

September 3, 2024 | Rinck Life

Hey everyone! My name is Ava Pratt, and I am passionate about marketing. When not working, I explore new places or spend time with those I love. I am from a small town in Maine, about an hour north of Portland, and decided to take a leap and go to the University of Tampa for college.

August 5, 2024 | Insights & Trends

Data visualization is more than pretty charts; it's about clarity. By simplifying complex data through visual storytelling, we can reveal insights quickly. Analyzing data shouldn't drown us in details but highlight paths forward. It is critical to focus on what matters most - actionable insights that drive decisions!

June 28, 2024 | Insights & Trends

Should storytelling or performance be the top priority in advertising? Our agency posed this question last year at a company-wide meeting, and we've been trying to answer it (with varying results depending on the team) ever since."

June 3, 2024 | Insights & Trends

If you’re still developing project briefs with only traditional demographics in mind, this blog is for you. Stop. Doing. That. Consumers are so much more than their age bracket, zip code, and household income.

May 23, 2024 | Rinck Life

Last week, Hearst hosted its inaugural event focused on women’s health issues called the Hearst Health Lab. In attendance were dozens of empowered women leaders including Chelsey Clinton, Kristin Chenoweth, Christy Turlington Burns, Julianna Margulies, and more.

May 9, 2024 | Rinck Life

From flexible schedules, kid-friendly environments, and Summer Fridays, we do what we can to support the difficult job of being a working mom. Let’s celebrate all moms this Mother’s Day. Hop over to the blog to read more

March 10, 2023 | Insights & Trends

Raise your hand if a client has ever asked you how to make their brand “go viral”.

December 16, 2022 | Insights & Trends

Podcast advertising offers brands a dynamic opportunity to provide full funnel support for their products and services. The host helps build awareness as listeners are introduced to a new product or brand. The host’s recommendations, and built-in trust, lead many listeners to the consideration phase. Finally, many podcasts utilize promotional codes and offers which can be tracked to easily measure the return on your investment.

November 3, 2022 | Insights & Trends

How do you keep yourself organized in such a fast-paced work environment? Here are a few tips that I have found help organize the chaos, so I feel a sense of accomplishment each day.

October 24, 2022 | Rinck Life

Rinck’s response to COVID & workforce changes shows the type of company they are and the kind of culture you can find once inside their “walls”. The leaders of Rinck saw the world shifting and they embraced those shifts while continuing to prioritize their most valuable assess: their people.

October 12, 2022 | Rinck Life

There’s only about four months of prime summer weather here in Maine. Thankfully, Rinck gets it! They know we need to enjoy the summer while she’s here, which is why they’ve given us seven Summer Free Fridays to completely take off from work, relax, and have some fun!

September 29, 2022 | Rinck Life

With my skills in branding and motion design in hand, I was on the lookout for a new company that matched my long-term plans. Rinck had big clients and bigger goals, and I was excited to join an in-house team of creatives that was a powerhouse in creating content for clients.

September 16, 2022 | Rinck Life

What can be learned by learning something casually, without the goal of mastery?

September 13, 2022 | News

The annual Golden Arrow awards recognize the best work of communications, public relations, and marketing professionals, in addition to student practitioners, based in Maine.

August 24, 2022 | Insights & Trends

The Google Global Market Insights team just released the latest consumer behavior insights after analyzing billions of recent search queries. These insights are intended to help us act in an environment of economic uncertainty – for Rinck, our clients, and their consumers.

August 23, 2022 | News

Recently, Rinck team members headed down to New Orleans to present at and participate in the National Conference on Tobacco or Health. There they shared with audiences around the nation doing similar work in their own states and communities how to target and really connect with the people who need services.

August 15, 2022 | Insights & Trends

Training for this race made me realize the parallels to my job as a project manager at an ad agency. Here are five tips that can help you keep a project, or training plan, on track.

July 11, 2022 | Rinck Life

Rinck remained my constant. They were always there for me. They stood by my side even on random days when I had to flex my work schedule to afternoons and evenings. They were understanding when I had to take sick days for my kids.

July 7, 2022 | Insights & Trends

Throughout this adjustment from in-office to home-office, the way I go about my work as traffic manager has not drastically changed. There is still work to be done and deadlines to meet.

June 22, 2022 | Insights & Trends

Brands need to ask themselves a lot of questions before launching into CSR, including: what do these causes have to do with the company’s mission? How does a cause marketing campaign live under the overall Corporate Social Responsibility approach? Does our company live and breathe these values and causes every day and would our employees attest to it? Is this virtue signaling or are we doing good solely for the sake of doing good?

May 19, 2022 | Insights & Trends

Since fully remote work is all I’ve ever known, I’ve made it my mission the past two years to figure out how to optimize it. Originally remote work was a necessity if I wanted to work in my field. Now, it’s my preference.

May 11, 2022 | Rinck Life

While my career has since taken a few twists and turns (this isn’t my first rodeo as a Rinckster!) all roads keep leading me back to media.

May 6, 2022 | Rinck Life

While my career has since taken a few twists and turns (this isn’t my first rodeo as a Rinckster!) all roads keep leading me back to media.

April 12, 2022 | Insights & Trends

Rooted in the dreams of those who wanted to bring passenger rail travel back to Maine, the Amtrak Downeaster service became a reality over 20 years ago.

March 18, 2022 | Insights & Trends

The world of design is constantly changing. As best practices and industry standards evolve creators must adapt and be self-sufficient to stay informed.

March 10, 2022 | Insights & Trends

Yeah, that’s right, QR codes are new, fresh and shiny… again. Usage of QR codes isn’t new. How they are being strategically executed and leveraged is what’s actually new.

March 4, 2022 | Rinck Life

My career journey back to Rinck may have been full of twists and turns along the way but when the timing is right, it’s right!

February 25, 2022 | Insights & Trends

For those of us who work in the social media industry, Facebook is our lifeline. Here are my top tips to avoid getting locked out of Facebook and how to get back in if you do.

February 16, 2022 | Rinck Life

I have always loved words. I was that kid with no TV and an overactive imagination who wrote stories for fun after school. I fell into the worlds I created, my characters springing to life in my mind.

February 4, 2022 | Insights & Trends

During my 20 years interacting with hundreds of media pros I’ve learned there are some things that can get you labeled a PR pain.

January 26, 2022 | Insights & Trends

We have been living through a worldwide pandemic since January 2020. Have we learned anything? History tells us what happens next will transform us all. Peter Rinck shares his thoughts about what’s to come.

May 11, 2020 | Insights & Trends

What can we do today to address the population bust? At a minimum, we must support the Millennials with affordable options to starting and building their families.

May 10, 2020 | Rinck Life

A crisis gives public communicators the chance to use their expertise to inform and reassure a mass audience. Rinck takes a look at two top COVID-19 communicators.

April 11, 2020 | News

Rinck Advertising was recently selected as the public relations agency of record for Dunkin’ in Maine and Vermont.

December 9, 2019 | Insights & Trends

To create Loyalty in the next decade, I predict, suggest, and state that something very alarming is going to occur for most, if not all, brands.

December 6, 2019 | Insights & Trends

Consumers are going to find out more. And they are going to find out competitors. And they are going to find out what others think.

December 5, 2019 | Insights & Trends

Category Awareness with a Point of View is different than Category Awareness or Brand Awareness alone. How this works in this modern age is critical.

December 3, 2019 | Insights & Trends

The changes that have occurred to marketing since 2007 are remarkable.

December 1, 2019 | Insights & Trends

Advertising has changed dramatically since 2009. It is not the first-time rapid change has affected the way we do business. Examining disruption in the industry can lead to insights for the future.

July 19, 2019 | Insights & Trends

We’ve talked before about the evolution of influencer marketing as some marketers have started to question the authenticity of influencer partnerships. After more than a decade in this ever-changing business, we’re holding fast to the belief that the ride isn’t anywhere near over yet. Influencer is not a swear word. There is still a lot to be gained from running influencer campaigns—but it’s how you approach them that can make all the difference.