October 11, 2024 | Rinck Life
The world can be a stressful place. Between changes in workplace structure, heated election circuits, and economic problems – 2024 has been a year full of uncertainty and doubt. Work is a top contributor to the stress of everyday Americans – in fact a 2024 Mental Health study conducted by Headspace found that nearly half of employees surveyed say work is the leading cause of stress in their lives.
September 30, 2024 | Insights & Trends
This week focused on AI's potential and challenges, with highlights including a compelling pitch created by AI, insights from a panel on the Creator Economy, and innovative tools for simplifying content, music and podcast creation. Despite concerns, AI presents exciting opportunities that can enhance our work—are you ready to embrace it?
READ MORESeptember 3, 2024 | Rinck Life
Hey everyone! My name is Ava Pratt, and I am passionate about marketing. When not working, I explore new places or spend time with those I love. I am from a small town in Maine, about an hour north of Portland, and decided to take a leap and go to the University of Tampa for college.
READ MOREAugust 5, 2024 | Insights & Trends
Data visualization is more than pretty charts; it's about clarity. By simplifying complex data through visual storytelling, we can reveal insights quickly. Analyzing data shouldn't drown us in details but highlight paths forward. It is critical to focus on what matters most - actionable insights that drive decisions!
READ MOREJune 28, 2024 | Insights & Trends
Should storytelling or performance be the top priority in advertising? Our agency posed this question last year at a company-wide meeting, and we've been trying to answer it (with varying results depending on the team) ever since."
READ MOREJune 3, 2024 | Insights & Trends
If you’re still developing project briefs with only traditional demographics in mind, this blog is for you. Stop. Doing. That. Consumers are so much more than their age bracket, zip code, and household income.
READ MOREMay 23, 2024 | Rinck Life
Last week, Hearst hosted its inaugural event focused on women’s health issues called the Hearst Health Lab. In attendance were dozens of empowered women leaders including Chelsey Clinton, Kristin Chenoweth, Christy Turlington Burns, Julianna Margulies, and more.
READ MOREMay 9, 2024 | Rinck Life
From flexible schedules, kid-friendly environments, and Summer Fridays, we do what we can to support the difficult job of being a working mom. Let’s celebrate all moms this Mother’s Day. Hop over to the blog to read more
READ MOREMarch 10, 2023 | Insights & Trends
Raise your hand if a client has ever asked you how to make their brand “go viral”.
READ MOREDecember 16, 2022 | Insights & Trends
Podcast advertising offers brands a dynamic opportunity to provide full funnel support for their products and services. The host helps build awareness as listeners are introduced to a new product or brand. The host’s recommendations, and built-in trust, lead many listeners to the consideration phase. Finally, many podcasts utilize promotional codes and offers which can be tracked to easily measure the return on your investment.
READ MORENovember 3, 2022 | Insights & Trends
How do you keep yourself organized in such a fast-paced work environment? Here are a few tips that I have found help organize the chaos, so I feel a sense of accomplishment each day.
READ MOREOctober 24, 2022 | Rinck Life
Rinck’s response to COVID & workforce changes shows the type of company they are and the kind of culture you can find once inside their “walls”. The leaders of Rinck saw the world shifting and they embraced those shifts while continuing to prioritize their most valuable assess: their people.
READ MOREOctober 12, 2022 | Rinck Life
There’s only about four months of prime summer weather here in Maine. Thankfully, Rinck gets it! They know we need to enjoy the summer while she’s here, which is why they’ve given us seven Summer Free Fridays to completely take off from work, relax, and have some fun!
READ MORESeptember 29, 2022 | Rinck Life
With my skills in branding and motion design in hand, I was on the lookout for a new company that matched my long-term plans. Rinck had big clients and bigger goals, and I was excited to join an in-house team of creatives that was a powerhouse in creating content for clients.
READ MORESeptember 16, 2022 | Rinck Life
What can be learned by learning something casually, without the goal of mastery?
READ MORESeptember 13, 2022 | News
The annual Golden Arrow awards recognize the best work of communications, public relations, and marketing professionals, in addition to student practitioners, based in Maine.
READ MOREAugust 24, 2022 | Insights & Trends
The Google Global Market Insights team just released the latest consumer behavior insights after analyzing billions of recent search queries. These insights are intended to help us act in an environment of economic uncertainty – for Rinck, our clients, and their consumers.
READ MOREAugust 23, 2022 | News
Recently, Rinck team members headed down to New Orleans to present at and participate in the National Conference on Tobacco or Health. There they shared with audiences around the nation doing similar work in their own states and communities how to target and really connect with the people who need services.
READ MOREAugust 15, 2022 | Insights & Trends
Training for this race made me realize the parallels to my job as a project manager at an ad agency. Here are five tips that can help you keep a project, or training plan, on track.
READ MOREJuly 11, 2022 | Rinck Life
Rinck remained my constant. They were always there for me. They stood by my side even on random days when I had to flex my work schedule to afternoons and evenings. They were understanding when I had to take sick days for my kids.
READ MOREJuly 7, 2022 | Insights & Trends
Throughout this adjustment from in-office to home-office, the way I go about my work as traffic manager has not drastically changed. There is still work to be done and deadlines to meet.
READ MOREJune 22, 2022 | Insights & Trends
Brands need to ask themselves a lot of questions before launching into CSR, including: what do these causes have to do with the company’s mission? How does a cause marketing campaign live under the overall Corporate Social Responsibility approach? Does our company live and breathe these values and causes every day and would our employees attest to it? Is this virtue signaling or are we doing good solely for the sake of doing good?
READ MOREMay 19, 2022 | Insights & Trends
Since fully remote work is all I’ve ever known, I’ve made it my mission the past two years to figure out how to optimize it. Originally remote work was a necessity if I wanted to work in my field. Now, it’s my preference.
READ MOREMay 11, 2022 | Rinck Life
While my career has since taken a few twists and turns (this isn’t my first rodeo as a Rinckster!) all roads keep leading me back to media.
READ MOREMay 6, 2022 | Rinck Life
While my career has since taken a few twists and turns (this isn’t my first rodeo as a Rinckster!) all roads keep leading me back to media.
READ MOREApril 12, 2022 | Insights & Trends
Rooted in the dreams of those who wanted to bring passenger rail travel back to Maine, the Amtrak Downeaster service became a reality over 20 years ago.
READ MOREMarch 18, 2022 | Insights & Trends
The world of design is constantly changing. As best practices and industry standards evolve creators must adapt and be self-sufficient to stay informed.
READ MOREMarch 10, 2022 | Insights & Trends
Yeah, that’s right, QR codes are new, fresh and shiny… again. Usage of QR codes isn’t new. How they are being strategically executed and leveraged is what’s actually new.
READ MOREMarch 4, 2022 | Rinck Life
My career journey back to Rinck may have been full of twists and turns along the way but when the timing is right, it’s right!
READ MOREFebruary 25, 2022 | Insights & Trends
For those of us who work in the social media industry, Facebook is our lifeline. Here are my top tips to avoid getting locked out of Facebook and how to get back in if you do.
READ MOREFebruary 16, 2022 | Rinck Life
I have always loved words. I was that kid with no TV and an overactive imagination who wrote stories for fun after school. I fell into the worlds I created, my characters springing to life in my mind.
READ MOREFebruary 4, 2022 | Insights & Trends
During my 20 years interacting with hundreds of media pros I’ve learned there are some things that can get you labeled a PR pain.
READ MOREJanuary 26, 2022 | Insights & Trends
We have been living through a worldwide pandemic since January 2020. Have we learned anything? History tells us what happens next will transform us all. Peter Rinck shares his thoughts about what’s to come.
READ MOREMay 11, 2020 | Insights & Trends
What can we do today to address the population bust? At a minimum, we must support the Millennials with affordable options to starting and building their families.
READ MOREMay 10, 2020 | Rinck Life
A crisis gives public communicators the chance to use their expertise to inform and reassure a mass audience. Rinck takes a look at two top COVID-19 communicators.
READ MOREApril 11, 2020 | News
Rinck Advertising was recently selected as the public relations agency of record for Dunkin’ in Maine and Vermont.
READ MOREDecember 9, 2019 | Insights & Trends
To create Loyalty in the next decade, I predict, suggest, and state that something very alarming is going to occur for most, if not all, brands.
READ MOREDecember 6, 2019 | Insights & Trends
Consumers are going to find out more. And they are going to find out competitors. And they are going to find out what others think.
READ MOREDecember 5, 2019 | Insights & Trends
Category Awareness with a Point of View is different than Category Awareness or Brand Awareness alone. How this works in this modern age is critical.
READ MOREDecember 3, 2019 | Insights & Trends
The changes that have occurred to marketing since 2007 are remarkable.
READ MOREDecember 1, 2019 | Insights & Trends
Advertising has changed dramatically since 2009. It is not the first-time rapid change has affected the way we do business. Examining disruption in the industry can lead to insights for the future.
READ MOREJuly 19, 2019 | Insights & Trends
We’ve talked before about the evolution of influencer marketing as some marketers have started to question the authenticity of influencer partnerships. After more than a decade in this ever-changing business, we’re holding fast to the belief that the ride isn’t anywhere near over yet. Influencer is not a swear word. There is still a lot to be gained from running influencer campaigns—but it’s how you approach them that can make all the difference.
READ MOREJuly 12, 2019 | Insights & Trends
Years ago, in a small but mighty ad agency in Maine (yeah, I’m talkin’ ‘bout us here at Rinck), a small team of PR pros spent their days reviewing WordPress blogs and combing through Facebook pages to evaluate what most in those days were referring to as “mommy bloggers”.
READ MORE