Rinck Life

Masters of None

September 16, 2022

One day we are learning about every aspect of mustard, the next the nutritional value of cat and dog treats, the next what the kids are into these days so we can capture their attention and convince them to quit vaping. Though we dive deep, we are the masters of none, learning a little bit (or maybe a lot) about various brands and industries in order to represent our client in the best way.  

I’m never going to be a concert pianist and my knitted scarves are nothing to be excited about … but that doesn’t matter because I can do it, I can learn it. The greatest lesson is the fact that you can learn.

This thought brings up another. You see, there is an aspect of this in my personal life as well. I have a bunch of random skills and experiences that culminate in a disorganized mess of interesting information and stories. I have been lucky enough to have a wide range – I have flown a sailplane solo, I ride horses, I taught myself how to play the piano exactly one song (the Jurassic Park theme – arguably a cinematic masterpiece, I mean dinosaurs eating people is the greatest form of entertainment), I can draw a little, garden a little, knit a little. That’s the thing though. We get so wrapped up in being the master of something that we forget how to just do something a little and enjoy the small amount of knowledge and experience. I’m never going to be a concert pianist and my knitted scarves are nothing to be excited about (I can only knit scarves, by the way) but that doesn’t matter because I can do it, I can learn it.  

The greatest lesson is the fact that you can learn. When a client comes to us and wants to increase sale of cauliflower, we know we can learn. We don’t have to be an expert on cauliflower, but we can find the details we need to create a brilliant ad campaign about this god-forsaken tasteless, albino broccoli imposter. Knowing you can learn is half the battle. So many people get wrapped up in whether they are an expert, they forget that sometimes it’s enough to know enough about it. You can learn about anything if you give it a bit of focus and attention. Even cauliflower can be interesting.  

My point is, in advertisingas in lifeit is about the small experiences and the pieces of seemingly random knowledge coming together in a mess. True, we are all experts in our chosen careers and I would never disregard the hours of work to be an expert but we are also masters of none. That, too, should never be underestimated.  

Jordan Noeding

Digital Project Planner

Related Articles

Sleighing Thought Leadership: A (Gift)Guide to Elevating Leaders and Adding Value

November 21, 2024 | Rinck Life

Grab your cocoa, cozy up by the fire, and let’s talk about one of the most underrated gifts you can give: thought leadership. Sure, it doesn’t come with a bow, but trust me—helping your leaders shine is the gift that keeps on giving.

READ MORE

Managing Stress & Finding Balance at Work

October 11, 2024 | Rinck Life

The world can be a stressful place. Between changes in workplace structure, heated election circuits, and economic problems – 2024 has been a year full of uncertainty and doubt. Work is a top contributor to the stress of everyday Americans – in fact a 2024 Mental Health study conducted by Headspace found that nearly half of employees surveyed say work is the leading cause of stress in their lives.

READ MORE

Diary of a Gen Z Public Relations Intern: What I Learned Working at an Agency

September 3, 2024 | Rinck Life

Hey everyone! My name is Ava Pratt, and I am passionate about marketing. When not working, I explore new places or spend time with those I love. I am from a small town in Maine, about an hour north of Portland, and decided to take a leap and go to the University of Tampa for college.

READ MORE

From Advertising to Advocating. Let’s Talk About Women’s Health

May 23, 2024 | Rinck Life

Last week, Hearst hosted its inaugural event focused on women’s health issues called the Hearst Health Lab. In attendance were dozens of empowered women leaders including Chelsey Clinton, Kristin Chenoweth, Christy Turlington Burns, Julianna Margulies, and more.

READ MORE