Sharing insight through collaboration. Peter consumes conversation and then comes back with answers, strategy, and/or a quip. He started as a copywriter, then a creative director and one day, at the kitchen table, Peter decided to start Rinck. Only a few people have called him crazy. He loves to get to know everyone, learn musical instruments and travel the world. Claims he’s only invited to pitches to drive us there.

Most likely to laugh the loudest

Inspiring the hell out of you. Whether you’re a client or an employee, Laura has a certain something that makes you feel motivated. Want to light a fire under your ass? Say hi to Laura. She also believes in gut instincts so, if your indecisive self needs help deciding anything she’s always willing to help. Those instincts have resulted in awards, new client relationships and killer outfits.

Most likely to adopt a dog without telling her husband

Doing eight things at once. Nikki likes to make things interesting by doing it all. She provides a certain quirk which makes you think, “Oh, she’s not a regular Account Manager, she’s a cool Account Manager!” More importantly, Nikki works with clients where she can truly make a difference.

Most likely to get in a sketchy van that says, “free candy”

Handling a crisis with grace. Katie is not someone who gets frazzled. She is the exact person you want in your corner as your PR-lead or as a human in general. Katie is always on top of everything and does it with a smile. In her free time… hold on, does she have free time? *checks notes* Ok, yes, in her free time Katie loves to spend time with her family!

Most likely to create a fire playlist

Making money go further. Amanda gets a rush when working with million dollar accounts – who wouldn’t right? But she makes every penny matter. As an Account Manager, she is also a people person and knows somebody who knows somebody for every situation. Amanda has a heart of gold and keeps the local restaurants afloat with the amount she goes out to lunch.

Most likely to need a lint roller

Finding raw, hot data across multiple platforms. Lisa obsesses over analyzing digital metrics to find out what’s working and what’s getting clicks. She has no problem telling you when something is not working, but she always has an out-of-the-box idea of what will. Once referred to herself as a fan-girl of anything Google.

Most likely to geek out over Star Wars

Having user-empathy. Yany designs and develops websites to ensure the user is never frustrated and always delighted. She’s taps into both sides of her brain to create the perfect combination of functional, yet stunning websites. When she’s not scroll-solving, you can find Yany immersed in art, hitting the trail, or rock hounding (recreationally, of quartz).

Most likely to be found in a coffee shop

Buying the airtime everyone wants. Vicky makes traditional media stand out in a world with a lot of noise. For decades, she has been charming TV/radio stations with something she calls the “velvet hammer.” What that means is she likes to get what she wants, but she’s so sweet about it you don’t know you’re getting hit. She’s DOIN’!

Most likely to keep the office plants alive

Handling everything. A self-declared “go-to” woman, Libby embraces being the one you go to when you need something handled. Which is a relief because we go to her a lot. Libby loves seeing a project from start to finish and getting her hands dirty throughout the whole process, no task too farfetched. She likes to unwind by basking in the sun with a nice, relaxing murder-thriller.

Most likely to sneak candy into a meeting

Artistic ability. Melissa’s got skills, man. Not only does she design some incredible creative, but she is also a stand-out artist. Take one look at her work and you can tell she has an appreciation for art in her designs. Melissa has two horses that match her two dogs and that’s pretty pleasing to the eye, as well.

Most likely to run away to the rodeo

Turning trends into strategy. Call Sarah a social-stalker, but it’s all for the good of her department. She has a need-to-know mindset when it comes to what’s new across all social platforms. Sarah is the perfect person to make you feel instantly old and out of touch with what’s popular… in the nicest way possible.

Most likely to be told to put a quarter in the swear jar

Throwing himself completely into a project. Tony’s dedication to his clients and their work creates a trusting relationship from the very beginning. When Tony is on the job, we know he will be the first one to make a phone call, send a text, then Slack and email you (at the same time). Known for his extremely loud speaking voice and his bold sock choices.

Most likely to be liked

Bringing people & departments together. Cathy strives to make sure all departments are aware of what other teams are working on and that goals and deadlines are set. We like to think she maintains the light at the end of the project tunnel. In her spare time, she doesn’t do groceries.

Most likely to empty the candy dish

Diving into meaningful work. Emily excels at identifying client needs and delivering solutions that exceed expectations. Bonus points when those solutions raise awareness for a good cause. Making people happy and making a difference: that's our Emily. When she’s not being a benevolent queen, Emily is soaking up the Maine outdoors (weather permitting).

Most likely to have a cat in her lap

Never backing down. Jenna is an ultra-creative, boundary-pushing powerhouse who cuts through the fluff. You want award-winning work? Just give her the reins (Texas reference intended). As a mentor, Jenna inspires and guides her team to greatness. As an off-duty ACD, she explores the outdoors, bikes, and gets bossed around by her cats.

Most likely to have a killer Pinterest board

Thinking in dollars. Niki keeps invoices in order and makes sure all the monies are in the right places – dolla-dolla bills y’all! She has a good handle on it too, because Niki has been counting money since she was three with her dad (setting her up for success, we like that). Truly believes the beach is a form of medicine.

Most likely to never need a calculator

Solving problems with a smile. Jess is the queen of shopper marketing with a business-centered eye. But, we really love Jess because she is a team player through and through. Even when a problem isn’t her problem, she will go above and beyond to find a solution for everyone. She is also a serial winker ;)

Most likely to brighten your day

Diving into the details. Riley brings her passion for specifics to the media team. Plus her knowledge of the meaning behind the numbers makes reporting look cool.

Most likely to bring infectious joy to a meeting

Knowing what you need before you need it. No, Heather isn’t a mind-reader, she is just so on top of things it seems that way. Her attention to detail and organization always leads to painless projects and picturesque timelines. Mention Heather to any department and you will get a full fan-girl response, even from the fully-bearded men.

Most likely to be worshiped by her coworkers

Keeping people posted. Need guidance? Details or an update? Go ahead and give April a ping, because 11 out of 10 times she will have your answer. She thrives in the thick of things and knows how to pass along information in a way each team member will feel confident moving forward. When she takes a break from the chaos, she’s relaxing as much as her dogs will allow.

Most likely to have a pop of flair in her hair

Creating a bridge between perspectives. Blair is constantly in-tune with what people need and how to achieve a winning outcome for all. She also claims to know what you need before you need it… an HR fortune teller if you will. In her spare time, you can find her coaching, crabbing, or candle-ing.

Most likely to motivate you

Social media magic. Promoting, targeting, creating – you name it, Veronica does it. Since she is constantly curious, Veronica stays on top of random trends and user habits to target her ads like a champ. Her personal social-drug of choice? YouTube. She loves cooking, vloggers and, with her skills, could be one herself.

Most likely to make a pie chart and an actual pie on the same day

Fresh out of the slammer, Herb joins us with a unique set of abilities. He's uniquely qualified to be the entire problem while claiming to not be the problem. He never sleeps, tirelessly finding new ways to get your attention. And he sees every challenge as a unique opportunity, because he has literally zero life experience.

Most likely to pitch a creative-director level fit

No cookie-cutter content. Mackenzie is all about original work that stands out and loves to help influencers bring client content to the next level. With a bright mindset and an up-for-anything attitude, Mackenzie is always willing to get her hands dirty to find a solution… or lobster roll.

Most likely to have an amazing restaurant recommendation

Never losing his cool. If you’ve heard PR is stressful, it’s because KG has never been on their team. Kevin maintains a cool-as-a-cucumber disposition almost always. He has been given the title of “Media Whisperer” because he uncovers “news nuggets” that help clients get national media coverage. He has some killer one-liners but remains too humble for his own good.

Most likely to earn any client a media placement

Making complicated things simple. With a knack for putting the right pieces in place, Samantha orchestrates cross-functional collaboration to transform client challenges into opportunities. In fact, we call her Samantha The Solver! We don’t actually… but we could. She likes to recharge in the forest going for walks with her family and her large collection of rescue dogs.

Most likely to adopt another dog after saying she wouldn’t adopt another dog

A mad scientist of cinematography, Jacob craves unique shot-combinations. He will make you rethink what is “possible” in the world of film and editing. Jacob gets a vision and will make it happen because he’s a technical wizard (or just creatively stubborn, TBD). A big kid at heart, Jacob can’t resist the thrill of starting a new project or visiting a new place.

Most likely to pull an all-nighter

Building. A website architect, Dane is all about functionality. He likes to focus on excellent user function and website flow. He gets a sense of what works for each client by listening intently and soaking up every detail. When Dane isn’t constructing websites, he’s constructing coffee tables - that’s right, our man is a woodworking craftsman, too.

Most likely to embrace the awkward silence

Out of this universe thinking. If it’s a weird, snappy concept you have, Maya is the woman you want! Famously known for staying outside her lane, Maya thrives on collaboration and curiosity. She likes to keep things fresh, never working in a straight line, to uncover the heart of an idea and bring it to life. Her agility ends there however, claiming she is best at hobbies requiring a straight line (i.e. biking, swimming, running).

Most likely to ask for more feedback

Juggling all creative titles. Copywriter, creative director, brand strategist, mentor, hype man - you name it, Matthew does it. He has mastered the art of pushing creative boundaries while still utilizing logic, which puts him in demand by everyone in the agency. When Matthew isn’t running between meetings, he’s running disgustingly long distances to allegedly relax (jury is out).

Most likely to energize the team

Telling a story. Jillian likes knowing all the details (or making up details when they aren’t specified) and writing the story of a brand. In her mind, the story is the emotional hook to go with the strategy. She likes to tell stories of her own to keep a friendly vibe and aspires to know all the cats.

Most likely to be nonfunctional without a second breakfast

Jack of all trades. Coming from a non-profit background, Janelle is used to wearing many hats and tackling her client’s challenges from every angle. And her background in drama means she is comfortable being on-stage or helping clients prepare for the spotlight.

Most likely to develop a PR hook straight from a musical

Having a vision. Lauren has a photographer’s eye with the designer skills to back it up. She jumps behind a camera every now and then and Lauren can design creative that’s like nothing you’ve seen anywhere else. If she has a spare moment she enjoys playing practical jokes and making memes.

Most likely to Photoshop a cat in your presentation

Guerrilla marketing tactics. Kevin - or K-Mitch - loves planning and attending events that get clients noticed. Saying Kevin is “hands-on” is putting it lightly. He has worn countless mascot outfits, walked on stilts, won some dance-offs, and talked on almost every radio station in Maine, ALL for his clients. He is a true Mainer and aspires to visit every nook and cranny of the state via hiking, biking, or running.

Most likely to take a selfie

A loving relationship with numbers. Yup, he’s one of “those” people. Rob enjoys invoices. Contracts. Terms and conditions!? It’s almost madness, but then you meet him and realize he is a normal outdoorsman who just happens to be a killer photographer. It’s called balance.

Most likely to make you feel calm about numbers

Steal trap for details. No daydreaming for Kat – she remembers everything mentioned in meetings and client calls. Kat takes these conversations and details and turns them into spreadsheets. Sometimes you’ll have a conversation with her over coffee and you’ll get a spreadsheet of that conversation later that day leaving you to wonder “What do I do with this?”

Most likely to laugh through the pain

Keeping people chill. Not only does Nate have a cool, composed vibe to him, but he also solves all computer issues. One would assume in this day and age technology wouldn’t do us wrong, but sometimes things take a turn for the “tech-worst” – enter Nate. Problem solved. He enjoys closing a bunch of browser tabs after fixing a tough issue and cat gifs.

Most likely to be a “Nate” in shining armor [for your computer]

Always being a round peg. Kristy has held a title in just about every department at Rinck and she has never run into a square-peg-round-hole situation. She can do anything and it will seem like a perfect fit for her. Gluten tries to bring her down but she stashes Benadryl in case a donut needs eating.

Most likely to make a situation punny

Scheduling the impossible. If it weren’t for Ed, we would never see some of our Account team. Some say it’s bribery – we’ll never know. Elizabeth can schedule circles around all of us which is great because her partner is Nikki who tries to be in eight places at once. It’s worth it though. She helps other departments to make sure everyone has the most helpful briefs.

Most likely to awkwardly trip and act cool

Making clicks make sense. Jarett loves to make websites function properly (weird, right?), but his favorite part is nitpicking his own product when he’s done. He’s quick on his feet when a glitch occurs and he stays nimble/sane via snowboarding and skateboarding.

Most likely to respond with an 😐

Handling emergency assignments like a trauma surgeon. Reassuring, right? Sue is basically a doctor for design which is helpful when we have a 911-client call. Even when under high-stress timelines, she produces brilliant creative with a smile on her face. When she’s not tending to “patients,” Sue cycles around for fun.

Most likely to travel the world

Crafting awesome content. Lauren is a creative rock star and loves to make swoon-worthy social posts. Remote work is her happy place and she knows how to make online collaboration look easy.

Most likely to have a check list for everything

Creating a comfortable atmosphere. When you’re in a proofreading pinch or need a free psychiatrist, Kristel is just the person to help you out. Whenever you may need someone to talk to or an extra hand/set of eyes, she always makes time which usually results saving your assets. We are not worthy.

Most likely to take care of you like her own

Leading the charge in B2B communication. Whether you’re aiming for social growth or developing a new strategy, Lynn identifies the unique edge to elevate your brand. She thrives on uncovering that key insight to optimize your campaign in surprising, effective ways. Outside of work, she finds her Zen through yoga, traveling, and cooking for her family.

Most likely to have a calm demeanor.

A skilled director with a hunger for fun, Ofer will never let a production be boring. Ever feel awkward in front of the camera? Not with Ofer. He will hype you up, give direction, and push the limits to fulfill your vision. Never one to sit for too long, Ofer’s addictive personality has him exploring new places as often as possible.

Most likely to make friends with wildlife