Rinck Life
You know the feeling when you find a certain thing, person or opportunity perfectly suited to you? Something you have the good fortune to find at just the right time and with just the right fit – as if it were designed to your personal specifications? It’s a feeling of serendipity and it’s the very experience I had stepping into my role as a Shopper Marketing specialist at Rinck.
When I was first introduced to Rinck over a decade ago, two things drew me in – their specialty in CPG marketing and their leadership in all things digital.
Shopping has been a favorite past-time since I was a kid. My mom always worked in retail and instilled an appreciation of product quality, design and positive consumer experiences with brands and retailers from a young age. She was a visual merchandiser, and with every store we stepped into, she’d make observations and take note of how products were displayed, and stores were laid out. She taught me to always leave a display as (or better than) I had found it – neat, in order, by size and color – so the next person would be able to shop with ease.
When it came time to choose my own career, I pursued marketing and communications without really knowing where it would lead me. Perhaps I’d become a newscaster or an agency executive, a writer or graphic designer. Wherever it took me, I hoped it would be close to home and my mom so we could keep up with of our shopping adventures.
I landed at a southern Maine agency right out of college and found my way into media and web marketing early on. Online advertising and web analytics were just starting to emerge, and I trained myself on the job to run paid search campaigns, write SEO and analyze web traffic. While my career has since taken a few twists and turns (this isn’t my first rodeo as a Rinckster!) all roads keep leading me back to media.
When I was first introduced to Rinck over a decade ago, two things drew me in – their specialty in CPG marketing and their leadership in all things digital. Oh, and their fantastic location right in the middle of my hometown! Brands and retail, digital and social integration – all of my favorite things! In 2017 the agency recognized a growing need to support their CPG clients with dedicated shopper marketing services and developed the role I’m in today as a Digital Media Manager specializing in Shopper Marketing. It was a brand-new position that combined my digital expertise and personal passion for shopping and retail that I had the opportunity to own and grow into. And today I feel very fortunate to be in the place and position that was meant just for me!
Associate Media Director
October 11, 2024 | Rinck Life
The world can be a stressful place. Between changes in workplace structure, heated election circuits, and economic problems – 2024 has been a year full of uncertainty and doubt. Work is a top contributor to the stress of everyday Americans – in fact a 2024 Mental Health study conducted by Headspace found that nearly half of employees surveyed say work is the leading cause of stress in their lives.
READ MORESeptember 3, 2024 | Rinck Life
Hey everyone! My name is Ava Pratt, and I am passionate about marketing. When not working, I explore new places or spend time with those I love. I am from a small town in Maine, about an hour north of Portland, and decided to take a leap and go to the University of Tampa for college.
READ MOREMay 23, 2024 | Rinck Life
Last week, Hearst hosted its inaugural event focused on women’s health issues called the Hearst Health Lab. In attendance were dozens of empowered women leaders including Chelsey Clinton, Kristin Chenoweth, Christy Turlington Burns, Julianna Margulies, and more.
READ MOREMay 9, 2024 | Rinck Life
From flexible schedules, kid-friendly environments, and Summer Fridays, we do what we can to support the difficult job of being a working mom. Let’s celebrate all moms this Mother’s Day. Hop over to the blog to read more
READ MORE