Insights & Trends
Indulge me for a second while I throw it back to my Sesame Street days and say this week has been brought to you by the letters “A” and “I”! Then, to shift from throwin’ it back to launching forward, I’ll elaborate by saying this week was chockful of conversations about AI and how it impacts our world now and the possibilities for the future. Whether in internal meetings, client status check-ins, an industry webinar, or even scrolling on TikTok, AI was THE prevalent topic of the week. It’s mind-blowing to see what is possible…though not without concerns about how AI exists in a largely unregulated environment. Given that there are enough fear-inducing headlines out there right now, I want to put the ethical, ownership, lack of humanity—and all other—concerns aside for the moment and share some of the discussions and advances in AI that were getting me jazzed these past few days.
In summary, AI may at times feel intimidating, but it doesn’t need to be entirely a scary space. We just need to embrace and evaluate before diving in. What are the risks and rewards? Utilizing AI can lead to efficiency, potentially improved results, and can help us unlock time to invest in other things that still—and always will—require a human element.
What do you think? Have you or are you utilizing AI in your work? Are you ready to embrace it?
VP, Public Relations and Influencer Marketing
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