Insights & Trends
The world of design is constantly changing. As best practices and industry standards evolve, and technology and software are continually updated, creators must adapt and be self-sufficient to stay informed.
Over the past few years, the need to bring visuals to life across advertising campaigns has increased immensely. From TV and YouTube to social media and beyond, there are countless assets that need to be created.
One Rinck client that has received a multitude of these creative assets through many campaigns is the Maine Center for Disease Control & Prevention. Rinck has been an instrumental part of public health in Maine, producing campaigns targeted at adult and youth audiences, including tobacco and vaping cessation, alcohol and substance misuse awareness, suicide prevention, infant safe sleep, and more.
A lot of planning goes into each campaign created at Rinck, starting with the message—what is the one thing we’re trying to say?
Rinck’s award-winning Maine CDC campaigns:
2021 PR Daily’s Digital Marketing and Social Media Awards: Multichannel Campaign – Honorable Mention
Maine CDC Suicide Prevention Campaign
2020 Davey Awards: Social Responsibility for Websites – Gold
Maine CDC Times Have Changed Website
2019 Davey Awards: Social Responsibility for Websites – Silver
Maine CDC You are the Target Campaign
A lot of planning goes into each campaign created at Rinck, starting with the message—what is the one thing we’re trying to say? From there, creators must determine how their concepts will work across various media, in a variety of sizes for both static and animated executions.
Each platform includes different specifications for video ads, from dimensions and file size to time limits and safe text areas. While there are a lot of aspects to consider, the team at Rinck can make it happen with flexible designs that adhere to each set of guidelines.
The heart of Rinck’s work is award-winning, unexpected thinking from the Creators team. We aim to engage, lead, and inspire through great creative. Ready for more?
December 16, 2022 | Insights & Trends
Podcast advertising offers brands a dynamic opportunity to provide full funnel support for their products and services. The host helps build awareness as listeners are introduced to a new product or brand. The host’s recommendations, and built-in trust, lead many listeners to the consideration phase. Finally, many podcasts utilize promotional codes and offers which can be tracked to easily measure the return on your investment.READ MORE
August 24, 2022 | Insights & Trends
The Google Global Market Insights team just released the latest consumer behavior insights after analyzing billions of recent search queries. These insights are intended to help us act in an environment of economic uncertainty – for Rinck, our clients, and their consumers.READ MORE