Insights & Trends
Storytelling: What does it mean and how can we use it in advertising?
June 28, 2024
Should storytelling or performance be the top priority in advertising? Our agency posed this question last year at a company-wide meeting, and we’ve been trying to answer it (with varying results depending on the team) ever since.” One of our Graphic Designers, Maya Johnston aka “the Queen of Curiosity” noted opinions on storytelling vs. performance could be tied to job roles within the agency. “That conversation made me realize that people had different ideas about what storytelling means especially in advertising.” As a creative, Maya jumped at the opportunity to show us what this means to her. She contends that storytelling can be achieved with any budget and in any medium “We can achieve story without needing a lot of production.”
She demonstrates her thought process in a brilliant and hilarious presentation that you just must see to believe. Check out Maya’s presentation on “Storytelling Controversy” below.
Maya Johnston
Graphic Designer
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