Insights & Trends
Should storytelling or performance be the top priority in advertising? Our agency posed this question last year at a company-wide meeting, and we’ve been trying to answer it (with varying results depending on the team) ever since.” One of our Graphic Designers, Maya Johnston aka “the Queen of Curiosity” noted opinions on storytelling vs. performance could be tied to job roles within the agency. “That conversation made me realize that people had different ideas about what storytelling means especially in advertising.” As a creative, Maya jumped at the opportunity to show us what this means to her. She contends that storytelling can be achieved with any budget and in any medium “We can achieve story without needing a lot of production.”
She demonstrates her thought process in a brilliant and hilarious presentation that you just must see to believe. Check out Maya’s presentation on “Storytelling Controversy” below.
Graphic Designer
September 3, 2024 | Rinck Life
Hey everyone! My name is Ava Pratt, and I am passionate about marketing. When not working, I explore new places or spend time with those I love. I am from a small town in Maine, about an hour north of Portland, and decided to take a leap and go to the University of Tampa for college.
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Data visualization is more than pretty charts; it's about clarity. By simplifying complex data through visual storytelling, we can reveal insights quickly. Analyzing data shouldn't drown us in details but highlight paths forward. It is critical to focus on what matters most - actionable insights that drive decisions!
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If you’re still developing project briefs with only traditional demographics in mind, this blog is for you. Stop. Doing. That. Consumers are so much more than their age bracket, zip code, and household income.
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Raise your hand if a client has ever asked you how to make their brand “go viral”.
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