Blog

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Insights, perspectives, and what’s next.


Never watered down.

Recent Articles

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Insight & Trends

Let’s Stop Trying to Go Viral


Raise your hand if a client has ever asked you how to make their brand “go viral”.

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Predictions

Privacy Panic


Is iOS 14 the Beginning of the End or Just the Beginning of a New Decade in Advertising?

One of the best parts about having an in-house production team is we can set up professional shoots right here in our Maine office and capture great content (yes, even on an iPhone).
“Organized chaos but pretty amazing models” - @kjeretzi .
No matter what your job title is, your words have power. All of us women are capable of building influence in the workplace.
Influencer kits coming in HOT. Some exciting stuff underway for our client @colmansusa!
It’s a wrap at #IANAEXPO! Fantastic shoot with @riggopro and the inaugural podcast booth with @letstalkschainsupply!
When that 2:30 feeling hits a little early.
It looks like fall is finally here and we’re all about being surrounded by our favorite color 🤗
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Insight & Trends

Podcast Advertising – Streaming On Demand Audio


Podcast advertising offers brands a dynamic opportunity to provide full funnel support for their products and services. The host helps build awareness as listeners are introduced to a new product or brand. The host’s recommendations, and built-in trust, lead many listeners to the consideration phase. Finally, many podcasts utilize promotional codes and offers which can be tracked to easily measure the return on your investment.

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Insight & Trends

5 Tips from an Agency Project Manager


How do you keep yourself organized in such a fast-paced work environment? Here are a few tips that I have found help organize the chaos, so I feel a sense of accomplishment each day.

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Rinck Life

Rinck Advertising: An example of embracing and growing with the times


Rinck’s response to COVID & workforce changes shows the type of company they are and the kind of culture you can find once inside their “walls”. The leaders of Rinck saw the world shifting and they embraced those shifts while continuing to prioritize their most valuable assess: their people.

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Rinck Life

My Rinck Summer


There’s only about four months of prime summer weather here in Maine. Thankfully, Rinck gets it! They know we need to enjoy the summer while she’s here, which is why they’ve given us seven Summer Free Fridays to completely take off from work, relax, and have some fun!

“Facebook no longer has the total monopoly on this transaction. There are multiple digital platforms where consumers live, all requiring managed response to inquiries or all types.”

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Rinck Life

Road to Rinck


With my skills in branding and motion design in hand, I was on the lookout for a new company that matched my long-term plans. Rinck had big clients and bigger goals, and I was excited to join an in-house team of creatives that was a powerhouse in creating content for clients.

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Rinck Life

Masters of None


What can be learned by learning something casually, without the goal of mastery?

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Shout Out

Laura Rinck


“If you only have a hammer, every problem looks like a nail.”

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