You are the Target

Who me? Yes, you are the target.

Big Tobacco spends $48.5 million in Maine to market their products in a way that appeals to youth, but they still deny it. They know 90% of smokers start before they are 18 years old. Any guess who their target audience is?

youarethetarget.com

21,647,554

Impressions

69,241

Ad Clicks

Empowering youth to reject big Tobacco

Tobacco companies employ manipulative tactics to attract younger consumers. Rinck came up with the ‘You Are The Target’ campaign to let the youth know tobacco companies have a specific agenda – they continually look to gain replacement smokers for their products and Maine teens are the target.