Pets. Made Even Better.
Pets. Made Even Better.

Industries

  • Consumer Packaged Goods
  • Pet

What we did

  • Copywriting
  • Campaign Ideation
  • Branding & Creative

Pets. Made Even Better.

Name something better than pets… we’ll wait. We all know that our pets are perfect just the way they are, complete with the quirks and even irks that make them unique. As the leader in vet-formulated, science-backed pet supplements for over 40 years, VetriScience® believes that every pet deserves the best care possible to help pets live healthier, happier lives and they’re committed to supporting pets and their pet parents. In 2024, the brand sought to disrupt the pet supplement category with a new creative campaign. Rinck developed the ‘Pets. Made Even Better.’ campaign to highlight how you can be a better pet parent and help your pet to be even more perfect.

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Naughty? Needy? Maybe Both.

The campaign featured visually arresting portraits of dogs and cats alongside headlines that matched the pet’s personality and behaviors. Stress can cause a whole host of behaviors that may make your pet look naughty, but perhaps with a dose of Composure in their time of need, they can navigate things a little easier… and lay off chewing the shoes, scratching the couch for a bit or peeing every time the doorbell rings on Halloween.

Empowerment to the Pet Parents

Representation matters to pet parents, so it was important for us to showcase a variety of cats and dogs so that they could see their fur babies (and themselves) in these relatable, and sometimes regrettable, scenarios. The ultimate goal was to empower pet owners with accessible solutions to help keep their pets moving, looking, feeling, and acting their best. Arming consumers with the knowledge of what to look for and what to do helped them navigate concerns such as anxiety, mobility, oral health, gut health and daily health.

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