Don’t Get Side Effected

While youth vaping rates in Maine have decreased in recent years, it remains a challenge for teens throughout the state. Many teens are navigating stress, anxiety and social dynamics in their daily lives, and some, mistakenly turn to vaping hoping that it will help to relieve those stressors without knowing that vaping can often lead to negative impacts on their physical and mental health. Understanding that nicotine is highly additive, and the long term effects are still unknown can be challenging to communicate when long term consequences don’t resonate with youth audiences, we knew that we would need to take a different approach in order to break through.