Industries
What we did
Dunkin’ Silent Disco Events
Dunkin’ was looking to create a series of local events in the Maine market where our events team could spark fun and engage with their target audience to promote the new Dunkin’ SPARKD’ energy drinks. These unique events would need to be built from the ground up and promoted widely through a variety of channels, including radio partnerships, local influencers, social media and outreach to local organizations.
THE OUTCOME
Rinck hosted Silent Disco events in Bangor and Portland, Maine, creating a unique party experience for Dunkin’ Rewards Members. Guests danced the night away wearing glowing wireless headphones with two music channels to choose from. Each free event featured a 360º photo booth, live DJs, a photographer, a videographer, and exciting giveaways every 15 minutes, including concert tickets, free Dunkin’ coffee for a year, Live Nation swag, and premium Dunkin’ merchandise. Attendees enjoyed samples of SPARKD’ Energy Drinks and Dunkin’ Refreshers, along with stations for glitter, temporary tattoos, and custom bedazzling of Dunkin’ tumblers.
In Bangor, the event embraced a country theme at the Maine Savings Amphitheater, a waterfront venue known for hosting top country artists throughout the summer. Thanks to radio partner Q106.5, the event included special giveaways like tickets to Chris Stapleton and Jelly Roll concerts, making it a fun and memorable experience for families and fans alike.
KIND WORDS
One of the most critical traits in an agency partner is trust. Over the last two years, their team has built a strong foundation of trust and have truly become an extension of our brand.
- Michelle McDonough, Dunkin’
