Dogs, docks and how to Take Good Care
In the world of DockDogs®, it’s all about jumping, retrieving, and the bond between a human trainer and their dogs. Rinck dove in (figuratively, not off the actual dock) and realized it wasn’t just about these human trainers taking good care of their dogs, but the dogs taking good care of their humans. We set out with VetriScience® to profile DockDogs teams through documentary style videos to show the love between dogs and humans.vetriscience.com
For the Love of Dogs
The love between dogs and their humans is awe-inspiring and emotional. Rinck concepted the Take Good Care (TGC) video series as a powerful way to tell heartwarming stories of DockDogs teammates and the care they provide each other. The TGC campaign deployed paid, owned and earned tactics across multi-channels targeting behavior indicative of pet lovers.
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View-Through 100% Completion Rate
The Take Good Care videos were shared as 30-second teasers, and the full videos ran from two to four minutes long. Campaign creative assets were optimized by testing complementary teaser assets, and ad units went through a four-week test to drive optimal performance.
Rinck was able to create truly authentic, emotionally engaging content that helped to create a real connection with our consumers. Working with Rinck has led to many special moments from a marketing and storytelling perspective. We can’t thank Rinck enough for their ingenuity and hard work.
— Derek Archambault, Director of Marketing, FoodScience Corporation
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Documentary Video Series
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