Rinck Goes Above and Beyond for Iconic Brand
As agency of record for the Maine McDonald’s Owner Operator Association (McMOA), Rinck received national and regional awards for its work on behalf of Maine McDonald’s franchisees. The agency provided public and media relations strategy, experiential marketing programs, event coordination, crisis communications, street team promotions, and social campaigns.
Leading New England in Sales
Rinck led Maine McDonald’s restaurants to the highest sales in the New England region for Happy Meals, breakfast day part, McCafé hot coffee, McCafé espresso drinks, and Lobster Roll sandwiches.
Hours of Airtime
Smiles Were Part of the ROI
While driving guests in-store to try new offerings, new day parts and new occasions were a part of how the work was measured, and the approach was a little different. Harnessing the power of Brand Touch®, Rinck created branded spectacles and unlikely media opportunities to get the golden arches in front of as many people as possible. Sampling on stilts, driving an eco-cab in a local parade, sampling coffee out of a life-sized coffee cup – Mainers were Lovin' It.
Creating Year-round Buzz
The McDonald’s UpTeam street team made appearances at public events, visited radio and TV stations, and brought Surprise and Delight to local businesses to promote new products, spread brand messages, and increase guest traffic.
From Street Team to the Heart of the Community
Rinck coordinated and promoted the Maine McDonald’s High School Senior All-Star Basketball Games and surrounding events on behalf of McMOA. These efforts helped to raise more than $230,000 for Ronald McDonald House Charities of Maine.
Spirit of the Game
The Power of Yes
From the Local Courts to CBS Sports
Based on the touching story of two high school basketball managers - Josh Titus, a senior with autism and Patrick Thibodeau, a senior with Down Syndrome - Rinck created the McDonald’s Spirit of the Game Award as well. CBS Sports shot a 13-minute feature piece on the award story that aired before tip-off of the Men’s Final Four Basketball Games. The boys and a Maine Owner/Operator were also placed on the CBS Early Show for an 8-minute interview. Over 85 television stories aired in Maine and across the country including Hawaii, Dallas, Chicago, San Diego and Atlanta. Hundreds of print pieces were scored as well. According to McDonald’s U.S. Communications team, the media value exceeded $5,000,000. An impressive ROI when you consider the budget was just five figures.
During Broadcast of
Final Four Games
CBS Early Show
Live Interview With Owner/Operator and
All-Star Spirit of the Game Award Winners
The Maine McDonald’s Owner Operator Association was a client of Rinck’s for 10+ years, handling all of our Public Relations and Marketing programs. Rinck did outstanding work for us. Their creativity, planning, and execution was always top-notch and delivered beyond expectations. The staff is very professional and dedicated to do their best to ensure their client’s success.
-- Gary Eckmann, Retired Maine McDonald's Owner/Operator
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