A Truly “Haute” Mustard.

Colman’s has held the title of Go-To-Mustard in the U.K. for nearly 200 years. Their products, however, were not as well-known across the pond. Rinck was hired to let the U.S. in on this fiery-hot, secret sauce creating a cheeky, edgy, and disruptive campaign to introduce a very different flavor profile to a delicate U.S. palate. (Fair warning – this stuff is hot AF)

1.1 Million

Social Media Engagement Events


Increase in Facebook Followers


Increase in Twitter Followers


30 Million

Influencer Impressions


Increase in sales during the campaign period

Embracing the Hot Mess

To drive brand awareness for Colman’s, we partnered with Hannah Hart, self-professed Hot Mess and bonified mustard lover. Her YouTube series “My Drunk Kitchen” has a loyal following of over 2 million subscribers looking for boozy humor, delicious recipes, and crazy flavor profiles. Hart overdelivered with mouthwatering, hot recipes for Colman’s that created mustard-magic and consumer fever.


YouTube Views

You were such a privilege to work with. I love mustard, but most of all I love Colman’s mustard. Thank you for letting me embrace my Hot Messness!

— Hannah Hart

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