Colman’s Mustard
We developed a dynamically integrated campaign that focused on the unique differentiator for this product category which was: THE HEAT! around a campaign theme titled, "Hot Mess."
INDUSTRY
Consumer Packaged Goods
Case Study
Case Study
challenge
In the U.K. Colman’s Mustard was elite. In the states, however, it was relatively unknown. We were hired to let the U.S. in on the secret with a cheeky campaign to introduce a very different kind of mustard.
strategy
Developed a dynamically Integrated campaign that focused on the unique differentiator for this product category which was: THE HEAT! The campaign theme "Hot Mess" seemed fitting.
execution
We partnered with mega-influencer Hannah Hart to highlight Colman's in a Hot Mess recipe video for her 2M subscribers. Other tactics include recipe development, sweepstakes, and Hot Mess Express sampling tour.
outcome
1.1 Million Social Media Engagement Events. 75% Increase in sales during the campaign period. 669% Increase in Facebook Followers. 172% Increase in Twitter Followers.