Lewiston, Maine – Rinck Advertising, a full-service agency known for its strategic, integrated marketing approach, is celebrating the continued success of its powerhouse Public Relations and Influencer Marketing team with three key promotions. Kevin Gove and Janelle LoSciuto have each been promoted to the role of Senior Public Relations Manager, while Mackenzie Fritz has been elevated to Senior Influencer Marketing Manager. 

Rinck’s Public Relations and Influencer Marketing team drives high-impact storytelling and strategic media engagement across industries, including consumer packaged goods (particularly in the food and beauty categories), biotechnology, public health, and public and higher education. The team’s expertise spans media relations, corporate social responsibility, community engagement, thought leadership, influencer marketing, events, and crisis/reputation management, ensuring measurable results for their diverse roster of clients. They have earned regional and international recognition, with recent award wins such as five Golden Arrow awards—including Best in Show—at the 2024 Maine Public Relations Council Golden Arrow Awards and an Award of Excellence from the Public Relations Society of America (PRSA) for its exemplary behavioral change influencer marketing work with the Maine CDC. 

Kevin Gove has been instrumental in leading public relations strategies for Rinck clients in the CPG, quick-serve restaurants, education, financial, pet health, and public health realms, currently working with the Maine CDC, Pears soap, and Rinck’s own agency initiatives. With his keen ability to uncover newsworthy insights and a track record of securing high-profile media coverage, Gove continues to elevate brand narratives that resonate with target audiences. A 22-year veteran of the PR industry, he has kept up with the changing environment and adapted traditional media models to incorporate affiliate marketing approaches. In his decade of service to Rinck, Gove has been a reliable and dedicated team member who keeps his clients’ and his colleagues’ interests at heart. He has given back to the profession by serving on the Maine Public Relations Council board of directors as well as the Husson University School of Business advisory board. He lives with his wife and two children in Topsham, and he enjoys supporting and coaching their sports teams, as well as hiking as often as possible.  

Janelle LoSciuto has played a pivotal role in shaping the external communications strategy for Rinck client, Novonesis, a leader in biosolutions, while also spearheading Rinck’s internal public relations efforts. Her expertise in media relations, thought leadership, and community engagement drives brand awareness and understanding. She recently completed her PRSA certificate in Crisis Management. LoSciuto’s quest for knowledge and dedication to passionately advocating for those she supports is unending. She and her family live in Westbrook, Maine where she also enjoys teaching private voice lessons and seeing as much theater as possible while supporting her two children in their many endeavors.

Mackenzie Fritz has driven exceptional awareness and engagement via innovative influencer marketing campaigns across a wide spectrum of industries and brands, including Colman’s Mustard, Kayem al fresco, Maine CDC, Dove, Pears, Vaseline, Lamey Wellehan and the Vermont Department of Health. Her ability to identify ideal partners, forge authentic relationships with them and collaborate to create meaningful and impactful work has not only helped brands reach and engage their target audiences, but also earned international recognition. Fritz’s public health influencer campaigns have supported important causes including alcohol misuse education, tobacco and vaping cessation and prevention, as well as suicide prevention. Fritz and her husband recently bought a home in Gorham and, an influencer herself, her passion includes sharing Maine life with her audiences on TikTok and Instagram.  

“These promotions reflect the incredible talent and leadership within our Public Relations and Influencer Marketing team,” said Katie Greenlaw, Rinck Advertising’s Vice President of Public Relations and Influencer Marketing. “Kevin, Janelle, and Mackenzie have each demonstrated a deep commitment to their clients, crafting innovative strategies that not only tell great stories but also deliver real business impact. I am so thrilled that we have some of the top minds in our industry doing incredible work right here in Maine and oftentimes for the benefit of fellow Mainers.” 

Rinck Advertising continues to build on its reputation as a results-driven agency, providing clients with award-winning PR and influencer marketing services that connect brands with their audiences in meaningful ways.