Rinck Advertising’s commitment to audience-centric strategies and impactful storytelling earned the agency five Golden Arrows at the 2024 Maine Public Relations Council Golden Arrow Awards that took place at the University of New England Portland campus on Tuesday, September 10.

The Golden Arrows recognize the best work of communications, public relations, and marketing professionals based in Maine. The submitted work is judged by members of a Public Relations Society of America chapter based elsewhere in the U.S. with Bronze, Silver, and Gold Awards being awarded based on judge’s scores (70-79 for Bronze, 80-89 for Silver, and 90 and above for Gold) and a Best in Show Award selected from all Gold Award winners. Over 60 entries were submitted with 35 earning recognition.

The standout of the night was Rinck’s “Filter Out the Noise” campaign for the Maine CDC, which received a Gold Award in the Communications Campaign Category and the coveted Best in Show Award. Additionally, Rinck’s strategic media pitching for VetriScience earned three Gold Golden Arrows: two for targeted media placements with Spruce Pets and Chewy and another for their overarching earned media campaign for the pet supplement brand.

Taking the time to deeply understand the target audience is at the heart of every Rinck campaign. Whether creating impactful messages for at-risk youth in crisis or reaching dedicated pet parents seeking trusted care for their animals, the Rinck team does its homework to ensure every strategy resonates. By immersing themselves in the unique needs and behaviors of these audiences, the team crafts messaging that not only speaks directly to the intended audience but is delivered through the channels they engage with most. This thoughtful, data-driven approach ensures that critical information reaches those who need and want to hear it, maximizing impact and connection.

The “Filter Out the Noise” campaign was created for the Maine Center for Disease Control to address Maine’s urgent youth mental health crisis, where suicide remains the second leading cause of death among individuals aged 10-24. Maine’s teen suicide rate has consistently surpassed the national average, and recent data from the Maine Integrated Youth Health Survey revealed that 18.5% of high schoolers had seriously considered suicide in the past year. Rinck’s campaign targeted at-risk populations, especially LGBTQ+ youth, utilizing digital platforms to promote messages of hope and resources for help. The campaign exceeded objectives, reaching over 16 million impressions and driving over 21,000 engagements through crisis support resources.

VetriScience, meanwhile, saw significant earned media success with strategic media pitches from Rinck. In an increasingly competitive pet supplement market, the agency helped VetriScience stand out by securing media placements that brought attention to the brand’s products and expert voices, driving sales on key platforms like Amazon and Chewy. The team’s strategic efforts included positioning VetriExperts—veterinarians and pet care professionals—as credible sources in pet health articles, which resulted in VetriScience being featured in 39 media stories.

“At Rinck, we pride ourselves on listening—not just to our clients but to the people they want to reach,” said Laura Rinck, President of Rinck Advertising. “These awards are a testament to our deep commitment to understanding and connecting with audiences on their terms, using strategic messaging that meets them where they are.”

These awards highlight Rinck Advertising’s ability to craft and deliver campaigns that address critical societal issues like youth mental health and support commercial clients in achieving measurable business growth.