full-time•hybrid
A New England based brand is hitting the road for a high-energy sampling tour across the Northeast, and we’re looking for a Tour Manager to lead the charge. This role is perfect for someone who thrives on the road, enjoys leading teams, and knows how to bring a brand to life through memorable, well-executed events. You’ll be responsible for managing day-to-day tour operations, leading Brand Ambassadors, and ensuring every stop delivers an outstanding consumer experience. In addition, this role will serve as a key client-facing lead on the ground, working closely with the corporate team, agency partners, and local franchise teams (including baristas) for each tour stop. The Tour Manager will be responsible for fostering positive relationships, ensuring alignment with brand standards, and creating a seamless, engaging experience for franchise stakeholders. This includes identifying “surprise & delight” sampling opportunities on off-event days to further engage communities and extend the reach of the tour.
If you’re organized, hands-on, and energized by experiential marketing, while also confident in managing client and franchise relationships—this is your opportunity to take the lead on a fast-paced regional tour.
Reports to: Senior Account Manager
Expectations
This role requires consistent weekend availability and extended event days, including holiday event dates. Events 3+ hours from HQ are typically grouped into multi-day trips. Regular overnight travel required
Events are executed smoothly, on time, and aligned with brand standards
Strong team leadership and positive energy at every activation
Accurate reporting and consistent communication with internal teams
Reliable execution across all markets, travel days, and event conditions.
Successful execution of “surprise & delight” activations that expand reach and strengthen relationships with local communities and franchise partners.
Responsibilities
Lead Event Execution
Manage the Tour Vehicle
Lead the Team
Oversee Inventory & Logistics
Capture Content
Reporting & Insights
Tour Details & Travel
Education + Experience
3+ years of experience in event marketing, brand activations, or experiential tours
Proven experience in food and beverage service is required for this role; ServSafe certification is a plus.
Skilled in driving a van or food/sampling vehicle
Prior leadership or team management experience preferred
Valid drivers license required and a clean driving record
Current medical card or ability to obtain one
Strong organizational and time management skills
Ability to work independently and problem-solve on the fly
Comfortable with travel and flexible schedules (including every weekend)
Basic photo/video capture skills (smartphone-level is great)
Ability to lift 30-50 lbs and assist with event setup/breakdown
Comfortable standing for extended periods during events
Ability to work outdoors in varying weather conditions
Benefits
🗓️ Flexible Schedule