Peter leads Rinck’s financial and operational backbone—shaping how the agency scales, scopes, and delivers. The son of a Mad Man, former creative director and copywriter, he brings strategy-first thinking to everything from resourcing to client growth.

Most likely to turn a great conversation into a clear plan.

Laura leads Rinck with equal parts creative instinct and business clarity. She’s known for pushing work to be bolder, smarter, and more culturally alive—then making sure it performs in the real world.

Most likely to spark momentum in five minutes flat.

Nikki is a senior agency leader with deep expertise in public health and behavior change marketing. She helps set the agency’s vision, then leads teams to deliver it with rigor, momentum, and care. She brings clarity to complex work—aligning stakeholders, coaching teams, and driving complex programs forward with calm precision and high standards when the stakes are high.

Most likely to make ten things feel simple.

Katie brilliantly leads public relations and influencer programs with calm, precision, and excellent instincts for what will resonate. From proactive storytelling to crisis moments, she brings order, confidence, and impact.

Most likely to stay unflappable when it matters most.

Amanda turns big budgets into smarter growth—protecting the strategy while making every dollar work harder. She’s also a connector by nature, bringing the right people together at the right time.

Most likely to know exactly who to call.

Lisa lives in data, turning insight into faster, smarter decisions. Equal parts analyst and strategist; she obsesses over what works, what doesn’t, and what to do next.

Most likely to find the insight everyone missed.

Yany designs digital experiences that feel effortless and look beautiful. She blends user empathy with strong systems thinking, building sites and flows that people actually enjoy using.

Most likely to make “simple” look iconic.

Vicky brings deep experience in traditional media buying and negotiation, making reach and frequency work harder in a noisy world. Steady, strategic, and relentless about value.

Most likely to extract value where others can’t.

Libby keeps projects moving and teams supported—jumping in wherever the work needs a steady hand. She’s the kind of operator who makes the whole system feel smoother.

Most likely to save the day gracefully.

Melissa brings strong craft, clean taste, and an artist’s eye to every assignment. She’s fluent in both brand systems and standout campaign design.

Most likely to take an idea and make it sing.

Sarah translates culture into creative opportunity by tracking what’s changing and what it means for brands. She brings sharp innovative social strategy, creative thinking, and modern storytelling.

Most likely to spot the trend before it’s a trend.

Tony is a client-first leader who moves fast and follows through—bringing clarity, momentum, and calm to complex work. He’s leading the agency’s next chapter by driving our AI adoption and onboarding, championing our proprietary listening and strategic intelligence, and translating new capabilities into practical ways teams can work smarter every day.

Most likely to turn urgency into progress.

Cathy connects people, projects, and priorities so the work gets done at a high level—without chaos. She’s the calm center of creative resourcing.

Most likely to make the impossible schedule work.

Emily brings empathy and precision to client leadership—grounding the work in what audiences need and what the business requires. She’s especially strong on mission-driven brands and behavior-change work.

Most likely to make the work matter.

Jenna is a boundary-pushing creative leader with high standards and a strong point of view. She mentors talent, elevates craft, and never stops pushing the work.

Most likely to make the “safe” idea better.

Niki keeps the financial engine running—clear, accurate, and under control. She brings rigor to the details so teams can move with confidence.

Most likely to catch what everyone else overlooks.

Jess blends shopper instincts with performance thinking, building strategies that convert. With deep B2B digital media expertise, she shapes targeted, full-funnel programs that reach decision-makers and drive measurable impact.

Most likely to turn a problem into a plan.

Riley is a detail-driven media manager who brings meaning to metrics. Helping the media team translate performance into clear next steps that improve results.

Most likely to make reporting actually useful.

Heather leads her team with best practice and drive to build systems that make great work possible—clear timelines, smart workflows, and zero drama. Heather leads her team with best practices and drive. She’s trusted across the agency for calm control and strong execution.

Most likely to have the answer before the question.

April keeps teams aligned, informed, and moving—especially when timelines get tight. She’s a steady communicator with what needs to happen next instincts.

Most likely to bring order to the chaos.

Blair supports the people side of Rinck with empathy, clarity, and practical problem-solving. She’s the bridge-builder when perspectives differ and decisions matter.

Most likely to help you find the win-win.

Veronica brings sharp targeting instincts and deep platform fluency to paid social. Grounded in how people behave online, she optimizes performance with intent.

Most likely to turn audience insights into results.

Mackenzie builds creator programs that feel original, on-brief, and on-culture. She’s great at guiding partners, so content stays authentic while still delivering for the brand.

Most likely to cultivate impactful conversations.

Kevin is a steady PR pro with a talent for finding “news” in the noise. He’s thoughtful under pressure and excellent at turning strategy into earned coverage.

Most likely to land the headline.

Samantha is a systems thinker who makes complex work feel clear and doable. She’s strong at cross-functional coordination and turning client challenges into strategic action.

Most likely to connect the dots fast.

Jake brings high craft and high energy to production, finding the shots that make the story feel fresh. He’s equal parts technical and creative, with a strong eye for pace and detail.

Most likely to make the edit hit harder.

Dane codes with clean structure and strong performance, focusing on function, flow, and user experience. He loves taking a challenge and turning it into a solution.

Most likely to solve problems in zeros and ones.

Maya is a concept-forward designer who thrives in collaboration and asking “What if.” She’s great at finding the unexpected idea and bringing it to life.

Most likely to ask one more great question.

Grace brings a sharp eye and strong craft to social, making content that feels native, current, and thumb-stopping. She’s detail-obsessed in the best way.

Most likely to make your feed look alive.

Matthew is Rinck’s creative director, equal parts concept, storytelling, and taste. He builds bold brand systems, sharp campaign platforms, and writing that cuts through. He guides teams to make the work feel inevitable: simple, original, and built to perform. He’s a generous mentor and a high-standard partner who elevates every brief he touches.

Most likely to raise the bar in one line.

Janelle brings versatility and strong instincts to PR—adept in planning, pitching, and preparing clients for the spotlight. She’s equal parts strategic and resourceful.

Most likely to elevate through earned.

Kevin is a hands-on account leader with deep Brand Touch® experiential instincts. He’s great at building programs that get noticed—and then making sure they run flawlessly. A subject matter expert in QSR relations and experience across multiple industries.

Most likely to say “yes” and apply decades of experience to achieve the goal.

Rob keeps media billing accurate, clean, and stress-free. He brings order to the numbers so teams and clients can stay focused on the work.

Most likely to find an error in an accounting entry.

Kat is detail-locked and deadline-driven—in the best possible way. She turns conversations into plans, and plans into execution that doesn’t slip.

Most likely to have the spreadsheet already started.

Nate keeps Rinck’s systems running and digital teams supported—solving the tech problems that slow work down. He’s calm, fast, and quietly heroic.

Most likely to fix it in one try.

Kristy blends strategy and storytelling, helping brands sharpen their message and build narratives people will actually care about. She’s a strong partner for positioning, content direction, and clarity.

Most likely to find the "Why.”

Elizabeth is a master organizer with an account-planning mindset—bringing structure, strategic thinking, and calm leadership to complex work. She keeps teams aligned and moving, helps translate goals into clear plans, and anticipates what’s needed before anyone asks.

Most likely to find time where none exists.

Sue is the steady-hand designer you want when timelines are tight and craft still matters. She’s fast, thoughtful, and consistently strong on execution.

Most likely to make a rush job look polished.

Lauren builds content that’s clean, compelling, and on-brand, bringing strong taste and a collaborative style to every engagement. She makes remote teamwork feel easy.

Most likely to have the plan (and the checklist).

Kristel is the behind-the-scenes force that keeps things running smoothly, supporting teams with care, clarity, and an editorial eye when it counts.

Most likely to make you feel taken care of.

Ofer leads productions by taking an idea and making it better. He’s great at helping talent feel comfortable and getting the shot that makes it all click. He keeps sets moving and the work feeling fun.

Most likely to make the camera-shy feel confident.