Rinck Advertising has earned two Gold Davey Awards for the “Why So Dry?” campaign for Vaseline Lip Therapy. Recognized for its excellence in the Campaign & Series category, “Why So Dry” showcases Rinck’s expertise in blending experiential marketing and video content to deliver unforgettable brand moments.

Taking Storytelling to New Heights 
Using their proprietary Brand Touch® method, Rinck brought this award-winning campaign to life at 13,000 feet, engaging extreme sports enthusiasts with interactive, content-rich experiences during X Games weekend. For two days, Rinck set up in Gondola Plaza, where constant foot traffic created the perfect opportunity to distribute over 15,000 samples of Vaseline Lip Therapy sticks in four flavors—Original, Cocoa Butter, Aloe, and Rosy Lips. The team conducted on-the-slopes interviews with skiers and snowboarders, capturing witty, authentic reactions and showcasing the product’s 48-hour moisture benefits. By embracing winter’s brutal challenges, from icy winds to frigid temperatures, the campaign resonated with audiences both on the slopes and online, proving that Vaseline Lip Therapy is the ultimate solution for battling dryness. The campaign will launch this winter.

“Experiential campaigns are making a big comeback,” said Laura Rinck, President of Rinck Advertising. “Consumers crave immersive experiences, and this campaign proved how powerful it is to meet them in the moment, in a way that’s both authentic and memorable. By capturing these intimate, on-the-ground interactions and transforming them into dynamic digital content, our approach ensures maximum impact.” 

The Power of Experiential Content
Consumers today want more than ads—they want authentic connections that leave a lasting impression. Expert experiential marketing creates immersive, engaging moments that resonate on a personal level. By blending in-person interactions with strategic content, brands can break through the digital noise and form emotional bonds with their audiences. As brands look for fresh ways to engage audiences, Rinck is ready to deliver with innovative approaches that connect emotionally and stand out in crowded markets.

Since pioneering the Brand Touch® strategy in 2003, Rinck has transformed the way brands connect with their most valuable audiences. This approach recognizes that while all consumers matter, some represent the greatest opportunity for impact. Through years of expertise, Rinck has honed the art of identifying and engaging these key groups with precision. Brand Touch® Experiential Marketing brings brands to life through seamless execution of consumer, press, and influencer events. From product sampling tours to PR stunts and trade shows, Rinck ensures every touchpoint is meaningful and memorable with fully integrated logistical coordination, social amplification, and promotional support.  

The Davey Awards is the largest and most prestigious competition exclusively for the “Davids” of creativity—small agencies with big ideas. Judged by the Academy of Interactive and Visual Arts, a body of top-tier professionals from acclaimed organizations like Condé Nast, Disney, and Microsoft, the Davey Awards honor creativity, innovation, and excellence across media, advertising, and marketing.