LEWISTON, Maine – Rinck Advertising continues its rapid growth in 2022 and has added to the full-service agency’s Public Relations and Influencer Marketing department. Mackenzie Fritz joined the agency as an Influencer Marketing Manager, where she is an integral member of the team, managing influencer marketing and affiliate marketing campaigns for multiple clients, including Dove, Vaseline, VetriScience, and E-Cloth, among others.
“I am excited to continue my career in influencer marketing with Rinck. I am passionate about this industry and am thrilled to find an opportunity here in my home state,” said Fritz.
Before joining Rinck, Fritz worked at a marketing agency in Boston from 2018 to 2021, where she quickly rose the ranks in the Influencer Marketing department. She oversaw all influencer marketing campaigns across more than 28 accounts and multiple social media platforms, specializing in CPG and shopper marketing. An influencer herself, Fritz brings a unique approach to the role as she can evaluate from the perspective of both the influencer and the agency/client. An Owl’s Head native, Fritz moved back to Maine in 2021.
“Mackenzie has already proven herself to be such an excellent addition to our team,” said Katie Greenlaw, Vice President, Public Relations and Influencer Marketing. “She is strategic, proactive, and highly-skilled at finding the right influencer partners to fit our clients’ needs, as well as negotiating and managing partnerships that will deliver on our objectives. She is on top of current trends and bringing forth ideas to ensure our influencer marketing campaigns are successful.”
Fritz is a 2012 graduate of the University of Maine and lives in Scarborough with her husband.
Photo: See a photo of Mackenzie Fritz here.
About Rinck Advertising: Founded in 2001, Rinck is a nationally recognized full-service advertising agency headquartered in Maine with remote locations across the U.S. The firm provides expertise in strategic planning, brand building, creative services, media planning and buying, digital strategy & development, public relations, influencer marketing, shopper marketing and strategic content marketing. Over the last decade, Rinck has built a behavioral change practice specializing in counter-marketing, social marketing, and mass-reach health communications. Rinck represents a range of local, regional, national, and international clients in government, higher education, consumer packaged goods, restaurant service, transportation, banking, law, healthcare, non-profits and tourism. Learn more at www.rinckadvertising.com or @RinckAdvertising on Facebook and Instagram.
Public Relations Manager