The Affordable Home is Key campaign set out to raise top-of-mind awareness for the First Home Loan Program with testimonials from people who have successfully used the program.
Buying a home is complicated. Buying a first home? Even more complicated. And being a first time-time home buyer in a pandemic? In a declining housing market? Well, you get the idea.
Raise top-of-mind awareness for the First Home Program with testimonials from people who have successfully used the program. A strategic digital media plan targets prospective homebuyers while they are searching for housing related items.
Two days of production with real life stories laddering up to "An Affordable Home is Key." We gathered enough storytelling to create long form videos, digital assets, and digital imagery for the website.
The Affordable Home is Key campaign got over 5.7 million impressions. The First Home Loan program had record-breaking success, closing over 177.7 million dollars’ worth of loans during the calendar year.