Maine IFW


Be A Keeper of the Maine Outdoors

Mainers inherently love the outdoors, but the Maine Department of Inland Fisheries and Wildlife (MDIFW) faced challenges getting their messages across to non-consumptive users; a.k.a. those Mainers spending time outdoors but not purchasing hunting or fishing licenses. MDIFW teamed up with Rinck to get the message out by creating a humorous campaign and a character to encourage Mainers to become ‘Keepers of the Maine Outdoors’.


Unique quiz email entries

The NEXT click is a laugh.

Rinck utilized humor through creative messaging to show MDIFW being more relatable to the general public, in turn increasing e-newsletters sign-up and potential future communications with non-consumptive users.



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Rinck has been a tremendous source of guidance and inspiration for us to focus priorities and reach new audiences with great success.

— Emily MacCabe, Maine Department of Inland Fisheries and Wildlife

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