Be A Keeper of the Maine Outdoors
Mainers inherently love the outdoors, but the Maine Department of Inland Fisheries and Wildlife (MDIFW) faced challenges getting their messages across to non-consumptive users; a.k.a. those Mainers spending time outdoors but not purchasing hunting or fishing licenses. MDIFW teamed up with Rinck to get the message out by creating a humorous campaign and a character to encourage Mainers to become ‘Keepers of the Maine Outdoors’.keeperofthemaineoutdoors.org
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The NEXT click is a laugh.
Rinck utilized humor through creative messaging to show MDIFW being more relatable to the general public, in turn increasing e-newsletters sign-up and potential future communications with non-consumptive users.
Rinck has been a tremendous source of guidance and inspiration for us to focus priorities and reach new audiences with great success.
— Emily MacCabe, Maine Department of Inland Fisheries and Wildlife
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