Results

feature image
Insight & Trends

Insight & Trends

Path to Purchase Part 1: Understanding “before now” is key to understanding what’s next.


Advertising has changed dramatically since 2009. It is not the first-time rapid change has affected the way we do business. Examining disruption in the industry can lead to insights for the future.

Insight & Trends

Insight & Trends

Path to Purchase Intro: It’s Not a Funnel


Meet the Conversion Helix.

feature image
Insight & Trends

Insight & Trends

Rise of the “Unfluencer”


We’ve talked before about the evolution of influencer marketing as some marketers have started to question the authenticity of influencer partnerships. After more than a decade in this ever-changing business, we’re holding fast to the belief that the ride isn’t anywhere near over yet. Influencer is not a swear word. There is still a lot to be gained from running influencer campaigns—but it’s how you approach them that can make all the difference.

feature image
Insight & Trends

Insight & Trends

Influencer is Not a Swear Word


Years ago, in a small but mighty ad agency in Maine (yeah, I’m talkin’ ‘bout us here at Rinck), a small team of PR pros spent their days reviewing WordPress blogs and combing through Facebook pages to evaluate what most in those days were referring to as “mommy bloggers”.

1 5 6 7