Results

Why do you pay attention to an ad?

The changes that have occurred to marketing since 2007 are remarkable.

Centuries of advertising methods changed in 2009. Actually, the change began in 1998, but accelerated in such a significant way that 2009 marks the actual date when consumers took control of brands.

Advertising has changed dramatically since 2009. It is not the first-time rapid change has affected the way we do business. Examining disruption in the industry can lead to insights for the future.

Meet the Conversion Helix.

We’ve talked before about the evolution of influencer marketing as some marketers have started to question the authenticity of influencer partnerships. After more than a decade in this ever-changing business, we’re holding fast to the belief that the ride isn’t anywhere near over yet. Influencer is not a swear word. There is still a lot to be gained from running influencer campaigns—but it’s how you approach them that can make all the difference.