Plan

To establish a new level of brand communication for True Lemon, True Lime and the coming family of True products.

Result

True Lemon had a history of selling through a direct response free sample approach and grass roots marketing. In 2006, Rinck was asked to launch a national print campaign in targeted publications. The first two consumer print ads achieved new levels of sample requests and created an immediate sales increase nationwide. A second line of ads was launched to trade publications leading to additional product distribution.