Before founding Rinck Advertising in 2001, Peter honed his craft of brand building at large agencies and on the client side as well. Peter has expertly elevated brands to leadership positions across all channels including consumer and business-to-business with breakthrough integrated marketing and advertising campaigns. From his early days as L.L. Bean’s first professional copywriter, his expertise in direct response has served clients very well with a keen focus to return on investment.
Peter brings long experience to the technical area of financial marketing serving such Maine-based clients as Mechanic Savings Bank, Peoples Heritage Banks, Androscoggin Bank, Norway Savings Bank, Efficiency Maine and Patron Oxford. In his years of financial marketing, Peter was responsible for building multiple corporate brands across retail and commercial banking including demand accounts and loan products.
In addition to his leadership role at Rinck, Peter is the architect of Brand Touch™, a proprietary strategic brand methodology that focuses on building lasting relationships with consumers and constituents. He is heavily involved on all accounts, leading teams to build strong and lasting brand platforms for our clients.
Peter has lead the agency to numerous national and local awards including the 2014 President’s Award for the Androscoggin Chamber of Commerce and 2014 Maine Businessperson of the Year presented by Maine Biz. Additionally, Peter has served as secretary on the Board of Directors for the Maine Cancer Foundation since 2009.