Web Marketing Manager
As Rinck’s Web Marketing Manager, Lisa oversees all functions associated with strategizing and optimizing digital marketing channels for Rinck clients, including University of Southern Maine, Dean Foods, Vitafol, Unilever and World Finer Foods.
Lisa specializes in creating integrated web strategies, forecasting and budgeting, developing channel and segmentation strategies, analyzing digital metrics to improve campaign performance, and reporting results. Specializing in web and search strategy, digital and metrics, Lisa works closely with the Rinck digital team to create dynamic websites that are optimized for high profile search, engaging for users and that serve as powerful lead-generating machines. She is responsible for assessing client website analytics and providing strategic insight to Rinck's digital department.
With several years experience providing Internet marketing expertise to various industries, Lisa is a start-to-finish marketer with a plethora of skills in her arsenal. A certifiable "web nerd," Lisa has been integral in the development of several large-scale web projects for software companies, auto dealerships, and technology manufacturers. Lisa has achieved several prestigious Google Certification making her an expert in search engine optimization as well as search engine marketing. With the wealth of knowledge that Lisa brings to the table, she plays a key role in shaping the overall marketing strategy for Rinck clients.
Lisa lives in Minot, Maine with her husband, their three “fur-babies” and her impressive Star Wars collection.