Senior Director of Dynamic Integration
As Senior Director of Dynamic Integration, Kristy is responsible for the strategic coordination and campaign optimization across all departments for client programming. She ensures that Rinck’s Dynamic Integration approach is implemented strategically and logically, with an eye on client ROI. From program kick-off, to implementation and reconciliation, she plays an integral role in examining strategic goals, program options, budget parameters and bringing departments into the mix to develop programs that will be presented, executed and reported on.
Kristy has held previous roles within Rinck as an Account Executive, Social Media Director and Agency Producer, which provides a unique perspective into Rinck’s interdisciplinary approach to Dynamic Integration™. She was on the Rinck development team who innovated the award-winning BlogBeat™ digital word of mouth program that spreads brand messaging through the blogosphere utilizing over 2,000 blogger relationships. She has worked on integrated programming and strategies for Rinck clients such as Unilever, World Finer Foods, Daily's Cocktails and Dean Foods.
Phinney has prior experience working in production management for a Contributing Editor at Teen Vogue and at Boylan Studios in New York City. Kristy is a 2002 Bennington College graduate and holds a Bachelor’s degree in Visual and Performing Arts. She resides in Auburn and is the keeper of an adorable cat named Olive.