Chief Brand Strategist
David is a seasoned marketing and brand strategy veteran with over 20 years of experience. David began his career at the advertising agency Saatchi & Saatchi where he specialized in media planning in both traditional and non-traditional media for clients such as Toyota, Hanes and General Mills. He later became an account executive at Foote, Cone & Belding and was responsible for several Colgate-Palmolive brands.
As the Director of Brand Identity for BankBoston, David was responsible for managing the identity of the multi-national brand across all its lines of business, including its investment banking group, small business banking, consumer banking and corporate banking. He was also responsible for developing and executing sophisticated research instruments to measure perceptions about the BankBoston brand, and to analyze research findings through segmentation analysis.
As a management consultant, after receiving his MBA from Harvard Business School, David's financial services clients included Citigroup, Prudential and Wells Fargo Bank.
At Rinck, David serves as the Chief Strategic Officer and oversees complex brand strategy assignments from our clients. David also provides senior leadership on research, consumer segmentation and messaging development for a variety of clients including University of Southern Maine, Gould Academy and Cheverus High School.