• Promotion Entry Page
  • Wicked Good Seafood Fan Gate
  • Social Media Post
  • Social Media Post
  • Social Media Post
  • Gorton's Wicked Good Seafood Kit
  • Gorton's Wicked Good Seafood Post
  • Gorton's Wicked Good Seafood Post 2

CASE STUDY Gorton's

 

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Wicked Good Seafood Sweepstakes

CLIENT NEED

  • Increase brand awareness and drive trial of Gorton’s breaded and battered products during off-peak season
  • Amplify in-store selling event and national FSI
  • Increase Facebook fans & engagement
  • Drive website traffic and engagement

THE SOLUTION

BlogBeat™ word of mouth campaign to increase brand and product awareness via influential brand ambassadors. Developed an integrated campaign to include:

  • Online consumer promotion to encourage daily interaction with the brand
  • Sampling of Gorton’s newest breaded product at the nations largest, most diverse blogging conference, BlogHer‘13

THE RESULT

  • 19% volume growth for the brand in Q3 as a result of all combined activations from Rinck and other partners
  • 83 million campaign impressions
  • 93% increase in year over year web traffic

BlogBeat™ Results

  • 208 blog reviews & 108,616 giveaway entries
  • 13,835 engagement events (comments, shares, pins, tweets)
  • BB ROI – 462%

Social/Sweeps Results

  • 159,729 sweeps entries
  • +5,535 new Facebook fans
  • 84% action rate

BlogHer

  • 1,600 samples served
  • 1,500 coupons distributed