• Little Hugs Website - Home
  • Little Hugs Website - Health
  • Little Hugs Website - Product Landing Page
  • Little Hugs Website - Product Detail Page
  • Little Hug Social Media - Facebook
  • Little Hug Social Media - Pinterest

CASE STUDY Little Hug

 

Share
 > 

Little Hug Website

CLIENT NEED

  • Change consumer perceptions of the brand, by positioning Little Hug Fruit Barrels as better choice compared to other leading fruit drinks
  • Revitalize the brand’s digital presence with a new website
  • Establish a presence on social media with a goal of gaining 15,000 fans by year end

THE SOLUTION

  • Communicate product reformulation and benefits via a new responsive design website, including an interactive Healthy Choices calculator
  • Launched a Little Hug brand Timeline, supported by Facebook paid advertising to acquire fans and support product messaging

THE RESULT

  • 65% lift in site traffic within two months of launch
  • 146,492,304 combined organic and paid Facebook impressions
  • Reached year-end goal of of 15,000 fans in two weeks
  • Gained 118,000 fans within four months of launch

RECOGNITION AND AWARDS

  • W3 Gold - Food & Beverage,  2013
  • W3 Silver - Visual Appeal, 2013
  • Davey Award Gold - Food & Beverage Website, 2013