• Main Street Campaign Print Ad
  • Main Street Campaign Print Ad
  • Main Street Campaign Print Ad
  • Main Street Campaign Print Ad
  • Main Street Campaign Print Ad

CASE STUDY Mechanics Savings Bank

 

Share
 > 

Main Street Campaign

In 2009 and 2010, any news about banking was bad news and usually national news. Community Banks for the most part did not participate in the lending practices that led to such negative press. Mechanics Savings Bank specifically did not. The Mechanics President wanted a campaign that reinforced their Community Bank position and let commercial and retail customers know that there is a difference when you bank with a community bank.

CLIENT NEED

While commercial lending by large money-center banks essentially disappeared in 2009 and 2010, Mechanics wanted the local market to know that they were still lending and to make sure that the local community understood the difference a community bank makes. 

THE SOLUTION

While commercial lending by large money-center banks essentially disappeared in 2009 and 2010, Mechanics wanted the local market to know that they were still lending and to make sure that the local community understood the difference a community bank makes. 

THE RESULT

During this time period, the Commercial Lending component of the bank increased loans and closed the largest customer of the bank.