14 Oct 2015

Rinck Hires Original Mad Man as Chief Inspiration Officer

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Auburn, Maine (October 14, 2015) – Lawrence Rinck, age 94, has joined the team at Rinck Advertising, a full-service advertising, media and public relations agency located in Auburn, Maine and Annapolis, Maryland. Rinck serves in a key role as the agency’s Inspiration Officer where his passion for the advertising industry comes to life each and every day. 

Rinck brings immense experience to his new agency role. An original Mad Man, Larry took a job in 1962 at the Sperry & Hutchinson Company in New York City, better known as S&H Green Stamps. Rinck was a major player in the national ad game in the ‘60s, rising to Vice President of Advertising for S&H Green Stamps. He had a $10 million+ national budget when that was real money. In fact, that budget has the same buying power as a $76 million ad spend in today’s media market. He knew all the major players during the creative revolution on Madison Avenue. His agency was Lintas-SSC&B and several of his account executives rose to prominent roles in that organization, including Chairman. 

“In this business, the game is always searching for fresh talent,” stated Peter Rinck, Rinck CEO. “Sometimes that fresh talent is 94 years old. Larry was, and always has been, an amazing mentor – from the early days of mentoring his SSC&B account team to mentoring and inspiring not only me, and our agency President, Laura Davis, but the entire team at Rinck. We are thrilled to say our agency is inspired by an original Mad Man.” Continued Laura Davis, President, “Back in the Mad Men days of the ‘60s, Madison Avenue was Mecca. Today with the technology available to us, we can build an agency with world-class talent, national clients and partner agencies virtually anywhere in the world. For us, Madison Avenue is right here in Maine.”

Larry Rinck guided S&H Marketing through its heyday when everyone collected stamps and then through the Oil Crisis of 1972 when gas stations stopped using incentives. In fact, it was under Larry’s watch that the famous S&H line emerged, “The more you lick ‘em, the more you’ll like ‘em.” If that’s not an incentive, we don’t know what is. Larry later brought the incentive and loyalty innovation to the car rental business and moved onto Minnesota to service the National Car account directly.

Before New York, Larry held several amazingly cool positions in Cincinnati. He was a “Correspondent” for the Gruen Watch company where he wrote and answered consumer letters and sometimes had to go out to the front of the shop to deal with folks who came in with watches that wouldn’t work. Prior to that, Larry worked at the Bavarian Brewing Company as Marketing Manager. 

In addition to creating the position of Chief Inspiration Officer, Rinck is also honoring the career of Lawrence Rinck with a Mad Men makeover of the agency’s website including vintage-styled headshots for the entire team. Karly Eretzian, vice president of creative services, worked with The Stapelia Company and Stag Vintage Store to create an authentic Mad Man look and persona for each team member. 

“The concept was to explore the Mad style, fashion and props of the ‘60s with a 2015 creative, empowered twist,” said Eretzian. “The DNA of Rinck is ‘You’re going to love what happens next’ and I was impressed that our team was able to embody this philosophy and do the entire shoot in Mad Men character. I think it really illustrates that while we take the client work very seriously, we are able to take ourselves a little less seriously.” Added Peter Rinck, “I love the fact that the agency headshots match Larry’s original headshot from 1965. This photo shoot was a great, creative way to honor my father’s legacy. I know it means a lot to him.”

Photography from the shoot, which was done on location at the Bates Mill in Lewiston, Maine, can be seen at rinckadvertising.com. 

Today, at age 94, Larry has lots of stories to tell of the Mad old days. And in the telling, the one thing that always comes across was the ethics he brought to his role. In a business where ethics can be fairly flexible, he was rock solid.  Over the years since Laura and Peter have founded the agency, Larry has been the mentor for how this business should be: open, honest, transparent and fair. Larry joins Rinck as a true Madison Avenue Man and a true inspiration. Where he should have been all along – as the original Rinck in Rinck Advertising.

About Rinck Advertising

Now in its fourteenth year of business, Rinck is a full-service marketing agency located in Auburn, Maine and Annapolis, Maryland, specializing in the strategic integration of market research and listening, advertising, digital, promotions, web development and public relations. The firm offers management and creative services in brand building, logo and identity packages, web strategy and development, and advertising campaigns. Rinck represents a range of clients from New York, Philadelphia, Boston, Maine, and Canada. Clients include Gorton’s Seafood, Reese Specialty Foods, BlueWater Seafood, Daily’s Cocktails, Dean Foods, Finance Authority of Maine, Partnership for a Tobacco-free Maine, McDonald’s Owner/Operator Association, Amtrak Downeaster, Portland International Jetport, Bangor Savings Bank and University of Southern Maine. For more information, visit www.rinckadvertising.com or call 207-755-9470.