18 Apr 2014

Rinck Advertising Launches New Highly-Interactive Agency Website

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Agency | Branding | Maine | Web

Auburn, ME (April 18) –Rinck Advertising, an award-winning Advertising and Public Relations agency in Auburn, Maine has launched another skillfully-designed and highly interactive new website…this time for the agency itself!

The new RinckAdvertising.com is a more accurate representation of the caliber of work the agency has been known to produce for clients, as well as the depth of the team and the skill-sets that have been added since the agency doubled in size over the past three years.

“We’re excited to have this new site live to really be able to share the Rinck story in a new way,” said CEO Peter Rinck. “Our recent employee growth and the range of services we now offer to our clients has been steadily increasing and this new site really represents what we have become." President Laura Davis continued, “It’s important to take the time to think strategically about the Rinck brand identity and how we share that with the world. We’ve really got an interesting story and I think this new site tells it very well.”

The Rinck team set out to create a responsive website that would showcase the variety of services offered by Rinck, including proprietary services such as Listening, BrandTouch® and BlogBeat™Digital Word-of-Mouth. The site also highlights case studies of award-winning work and introduces current and prospective clients to the Rinck staff through light, fun profile infographics and thought-provoking blog entries.

“Rinck’s philosophy on websites is not just to design a website for a product, but to design a website for a brand,” said Creative Director Karly Eretzian. “We implement Brand Touch® to engage the user in an extremely interactive conversation. This was an important factor when exploring our own website because we wanted it to be organized and user-friendly, as well as to engage the user through creativity, innovation and fun.”

The way the various components are showcased on the new site is the most unique and important aspect. Utilizing an isotope module created by renowned web designer and developer David DeSandro to create the filtration system and masonry layout, the website encourages users to explore Rinck’s work and employees in the navigational path that he or she prefers. The inspiration for the site is driven from social media outlets, such as Pinterest and Instagram, and other online resources such as blogs, social news platforms like BuzzFeed or Huffington Post, as well as masonry-styled portfolio sites. Beginning with the end-user in mind enabled the team to create a website that is user-friendly, visually appealing and familiar while still being unique.

“We’re really looking forward to digging into the analytics on the new RinckAdvertising.com to see how users are interacting with the site and then further optimize the user interface to provide them with the best possible experience,” said Digital Developer Mike Anderson.

Rinck has created several award-winning websites for clients recently, including littlehug.com and dailyscocktails.com, which both included innovative digital display arrangements and earned the team various regional and international awards including Broderson Awards, Davey Awards, and W3 awards. The agency is excited to submit the new website for awards consideration as well.

For more information on Rinck Advertising, please visit www.rinckadvertising.com or call 207-755-9470. You can also connect with the agency on Facebook, LinkedIn, Twitter, Pinterest and Instagram.

About Rinck Advertising

Located at Two Great Falls Plaza in Auburn, Maine, Rinck Advertising was founded by CEO Peter Rinck and President Laura Davis in 2001. Rinck Advertising is a full-service marketing, promotions and public relations firm offering strategic planning, brand building, integrated marketing campaigns, traditional and new media advertising, mobile and text marketing, social media strategy and management, listening and brand reputation management, Brand Touch ® experiential marketing, media planning and buying, sweepstakes and promotions, public relations and BlogBeat™ Digital Word-of-Mouth.

The agency represents a range of clients from New York, Philadelphia, Boston, Maine and Canada. Clients include Agren Appliance, American Beverage Corporation, Amtrak Downeaster, BlueWater Seafood, Cheverus High School, Daily’s Cocktails, Dean Foods, The Dempsey Challenge, Garelick Farms, Gorton’s Seafood, Gould Academy, Lehigh Valley Dairy Farms, Little Hug Fruit Barrels, Maine Cancer Foundation, Maine McDonald’s Owner/Operator Association, Norway Savings Bank, Over the Moon Milk and University of Southern Maine. For more information, please visit www.rinckadvertising.com or call 207-755-9470.