30 Nov 2015

New Hire of Mad Man Leads to Mad Coverage

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Back in September we first shared the news, on this blog, about bestowing longtime Rinck mentor and advisor Larry Rinck with the title of Chief Inspiration Officer.

In October we sent out a news release about our new, 94-year-old staffer – an original Mad Man – who is working remotely from a “retirement community” in Cincinnati. We thought the TV-meets-real life news might just be fun/quirky/cool enough to get coverage from ad industry pubs and general news media.

Have to admit that we really wanted Adweek to share the news. Well, we got as excited as an 8-year-old buying his first sling shot with S&H Green Stamps when, by golly, Adweek covered the news not once, but twice.

Larry Rinck CIO - Ad Freak

The Adweek Agency Spy blog first reported the news in their daily round-up of ad industry happenings. Rinck then heard from Adweek senior writer David Gianatasio who chatted with Larry and his son, Rinck CEO Peter Rinck, for a Q&A that got the coveted Editor’s Pick position on Adweek.com.

The article – in which Larry calls the present day ad world “more sober” than the Mad Men era – has generated more than 1,200 social shares from the site. Larry’s thoughts on the lack of continuity in today’s ad industry resonated at MediaPost which blogged about the Q&A.

Larry Rinck CIO - Madison Avenue

Maine media outlets also chimed in, as the Portland Press Herald, Sun Journal and Mainebiz each wrote about our new CIO.

Larry Rinck CIO - Mainebiz

Then, the Associated Press sent the news around the country with a story that was picked up by online and broadcast outlets from Boston to Houston, San Francisco and Seattle.

It’s special to have Larry Rinck as part of the Rinck team. And, it’s been fun to see him back in the spotlight, even if it took 50 years to happen.