20 Jan 2014

A Look Back: 2013 Ad Trends

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We saw a lot of ads in 2013. While no two were the same, there were trends.

Celebrity. It isn’t a novel concept, having celebrities in brand commercials….but why stop a tried and true method? Here are some of my favorite celebrity ads of 2013:

Volvo Trucks - The Epic Split feat. Van Damme (Live Test 6)

Shock & Surprise. Many brands took a viral approach to their 2013 ad campaigns. Hoping a shock or surprise would drive users to talk / share / re-post. Some of my favorite:

Volvo Trucks - The Epic Split feat. Van Damme (Live Test 6)

 

Classic Comedy. Everyone loves humor and you can’t go wrong with making a customer laugh! These brands made me chuckle in 2013:

 

So, what were some of your favorite trends and ads from 2013? I’m exited to see what brands have to show in 2014!