13 Sep 2017

Let Your Hair Down

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I usually don’t have a problem getting up early. But if there is bacon involved, it’s easier. When the most recent Social Media Breakfast email invite came in, I got a little excited. They were going to be covering best practices for Facebook LIVE and Instagram Stories: two newer ways of sharing content on social media that can be a little intimidating at first attempt. I know I know – there are SO many ways to deliver the message already. But we like to complicate things so, insert LIVE broadcasting from your cell phone.

SMB Maine
 

My early commute to Portland was much appreciated and parking was for some reason, doable. I skipped into the morning seminar early and ready for bacon.

The first set of speakers, Anchors Amanda Hill and Lee Goldberg from WCSH6 touched upon my favorite subject – TROLLS. I was all ears. They spoke about the importance of recognizing these social users, who are just out for attention. They are still interested. I feel like I knew this, but was happy to see I was not alone. Use the opportunity to recognize why they may be right or why they may be wrong. If the comment left by the social troll is offensive (and as long as they don’t violate your community guidelines) those are best left ignored. (Happy to do so.)

Kathleen Pierce was our second speaker and a ball of “go get ‘em” energy. Her first bit of advice when considering using Facebook LIVE was “JUST DO IT” and pay attention to feedback. She made me laugh when she said, “the first time is always the scariest” and Facebook goes and tells everyone it’s your first time, so yeah – you might suck and more people might be watching because they know you might suck. But, her advice always came back to making the leap, with both feet.

Tom from Lone Pine Brew Co. wrapped our session with a talk on Instagram Stories. His first bit of advice as a brand was to “Let your hair down” – which I thought was hilarious because he rocked a man bun any girl would be envious of.

Tom also recommended to post in a teaser-like fashion and use the comments as feedback for posting to Instagram. Create your own insights from your very own community. What are they commenting on?

Think ahead about your day (your brand’s day) – are there industry-related moments? Share successful images (long lines on opening day), versus the product on opening day. Actions like this will build brand equity. Stories open you up to your audience, and let them inside your brand.

“People usually expect something – and Instagram Stories is the place to throw them a curveball” (and make them fall in love).

Here are some other quick tips to take away:

When NOT to stream: If your product or service is primarily online, you should stick to “teaser” posts and leave “live” time for before an event or sale or launch. Otherwise, going live could devalue your product and make it seem as though you’re giving it away. Consider news broadcasters; they don’t give their entire story to their LIVE audience. They need to bring people to the television sets where there is revenue involved.

Tips for going LIVE: Write down who you are and where you are and what you are discussing. And mention it at the beginning, but also a few minutes in when you see people are joining the LIVE stream. Each time you see a page “Share” the LIVE – reiterate (if possible) WHO, WHAT, WHY. (“If you’re just joining us…”)

Are you ready to take your brand LIVE? Consider contacting us at Rinck for help with your social initiatives and brand’s goals. (We won’t forget the Wi-Fi hotspot!)