16 Dec 2015


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Hello, my name is not Adele, but you’ve probably heard of me. It’s true!

If you’ve listened to the radio, turned on your TV or browsed the internet the last couple of weeks, then you probably have the same problem I do.

Addicted to Facebook? Addicted to Instagram or Twitter?
No! Well maybe, but… you’ve probably heard someone say, “Hello?” to you like a million times.

It’s True.

My problem? I can’t get this tiny little song out of my head. It’s called “Hello” by Adele.
Have you heard of it? Have you heard about Adele?

Let’s see. There are over 580 million views of this song on YouTube already and it was just released the end of October.

“Hello” has literally blown up. Everybody is saying it. Just think about how many people have said, “Hello” to you today. Literally, everybody and their pets are talking about it. Watch this Dog get emotional over Adele.

If you have no idea what I am talking about, I have no idea how this is possible, but watch the video so you can become a fan as well.

In the advertising field it’s so exciting to see something go mainstream like this. The Deejay’s are going crazy with this, the news anchors are having fun with it and especially social media. You could literally spend hours watching Adele or people try to sing like her on Facebook, Twitter, Instagram or YouTube. It’s pure insanity!

I’m sure you’ve all seen this, but it’s probably one of my favorite Adele videos out there.
What a great way to prank someone. Check it out. She really is pretty cool.

Anyways, I want you all to take a step back and notice how many people say “Hello” to you because of Adele. She is literally changing the culture around us. The environment around me has definitely changed due to Adele.

For me, it happens to be EVERY single time I step into my car, walk into a store or even at my office. I honestly can’t even walk around the office anymore without hearing this simple FIVE letter word.

This is what a typical day at Rinck Advertising looks like.


I cannot lie. This song is stuck in my head throughout the day.

Don’t get me wrong, I’m not complaining. It’s nice to hear a little “Hello” here and there.

Thank you Adele.