The Correct Path Is The Direct Path
We always pride ourselves at Rinck for not coming in with any preconceived notions of how a client should spend their money. Some agencies love TV, some love direct mail, some love digital—at Rinck, these are all just tools in our toolbox. We love them all! That is what being a full-service agency is all about. We spend our client’s money as if it were our own. Only choosing the tools that we feel is the most direct and targeted approach possible to reach the intended audience.
In a world where you can track someone’s purchasing habits, interests or family life so easily, we are able to choose media that directly targets our audience. OR media that directly target the brand, so when consumers raise their hands looking for our client’s product or service, we are there to deliver targeted information to give them exactly what they need.
Sometimes we do this as overall awareness, where we use television and target through the demographics of our viewers be it by age/gender or location either through a strong broadcast campaign or cable. This reaches out far and wide. Or we target directly with direct mail or through online ads where we target consumers contextually at a site we know our customers go to and then retarget them again once they come to our site. I always explain it this way: I like shoes. If you know me, you know that is true. I shoe shop… A LOT. No matter where I go online, I am being served up shoe ads. Smart. Very smart targeting!
Other times we hit up events where we know our consumers are and find ways to break into their world and surprise and delight them. Or partner up with local radio station DJs who are willing to step out of the box and create viral videos for us.
Whatever the approach at Rinck, it will be targeted, creative and reach your consumer.
PS. And you’re going to love what happens next…