Like Christmas…for Advertising
It’s that time of year again; the biggest and baddest event in the advertising world - the Super Bowl. Every year we marketing geeks gather together to watch men in tight pants throw a ball around while we wait in anticipation for the next brilliant TV ad to air. This has been a tradition since 1967 and the popularity of competitive ads has only grown over the years.
In 1967 the cost of a 30 second spot was around $42,000 and today it costs a whopping $4 million. We know that money would be better spent on several ads running over a long period of time, so why are brands so willing to shell out this kind of cash? One word: exclusivity. Paying for a $4 million dollar ad somehow means that you as a brand have made it. For the Super Bowl, it’s not even about the effectiveness of the ad. Instead it is more about the shock value of the message.
Although we’re not totally convinced buying a placement in the Super Bowl is the best use of an ad budget, we can get on board with some of the amazing creativity that has come out of such ads.
Here is our definitive list of the best Super Bowl ads from every decade.
1960s: Gillette - Techmatic
1970s: Master Lock - Shot Lock
1980s: Coca Cola – Mean Joe Green
1990s: Pepsi - Grizzly Bears
2000s: Doritos - Crystal Ball
Runner Up -1984 Apple
We can’t wait to see what this year’s Super Bowl brings us. Stay tuned for our post-game roundup of our favorite ads!