Today is like Christmas for this digital media planner! Instagram has finally opened up their advertising platform, making it more accessible to advertisers like Rinck Advertising by integrating placements in the Facebook Power Editor tool. They actually began the roll out on October 1st, but because they didn’t want to crash their server the roll out has been slow. We know this because I have been harassing Facebook on the daily, trying to find out when we would have access.
Long, long ago (in 1669 to be exact) Erasmus Bartholin received a crystal from Iceland, and after rotating the crystal came to find that the images he could see through the crystal, appeared to double.
Four weeks ago, a small family expedition climbed Maine’s highest peak: Mt. Katahdin. It’s a fairly challenging climb; total time of the assault and retreat was just under 12 hours. Pretty tiring. I have to admit, I struggled mightily getting off the hill.
To all the desktop loving folks out there, we’ve got some good news for you! Today, Instagram added some amazing new search features to their desktop site making it super easy to search for hashtags and places.
Facebook just loves to keep us on our toes and their most recent announcement is not an exception. In a blog post released yesterday, Facebook detailed several changes to their Newsfeed feature that will ultimately affect visibility for Business Pages. Although these updates may seem scary, they actually do have some pros and cons for pages. Here is what you can expect from the new Newsfeed:
I always enjoy explaining retargeting to a person who is unfamiliar with the term. Usually, as soon as I begin explaining it a light bulb goes off and they realize that they have experienced retargeting. My favorite response was from my mother when I explained to her how retargeting works- “So Talbots doesn’t just serve me ads because they think I look good in their clothes?”
Many brands are beginning to see the benefits of digital media strategy, investing more and more dollars into online advertisement. One of the biggest benefits? Tracking and extensive analysis capabilities.
While us media nerds get giddy at the thought of building a campaign performance report, analyzing the effectiveness of an advertising buy isn’t everyone’s idea of a good time. So how are you, the client, able to determine if your latest digital campaign was truly a success without falling victim to analysis paralysis?
We have learned Apple’s latest “reveal.” Larger iPhones, the Apple Watch and the iWallet. It’s hard to predict what will happen, but when Apple rolls, they tend to bring the industry forward. And while the Apple Watch is on my want list, iWallet is going to really shake things up in unexpected ways.
There’s already a wealth of information written about Millennials, the 14-35 year olds who are upending the long-held notions of how advertising is supposed to work. It’s a fascinating group. This summer, the real power and puzzle of this demo was brought home to me in the form of our college-returning son, age 20.
Know your audience. What is the best day and time to receive email? What topics should be covered? What tone should be used? It’s important to recognize these most basic aspects of content delivery. Your Enewsletter represents your brand in a unique way. You have the opportunity to drive fresh, informative data directly to your consumer or brand patron on a regular basis. So make that content worth the click.
So you have a new fancy website, or you have an older site that is just not getting the traffic you had hoped for; what can you do? Here are just a few ways to make your site the popular kid on the block:
Auburn, ME (April 18) –Rinck Advertising, an award-winning Advertising and Public Relations agency in Auburn, Maine has launched another skillfully-designed and highly interactive new website…this time for the agency itself!
Imagine a world where people only see ads for products they were actually interested in, a world where advertisers only reach people who were really going to act on the message. As a consumer, that sounds amazing. As an advertiser that is the ultimate dream.
Social Proof is a really fun buzzword, but what it stands for is your brand’s social street cred. It’s the equivalent of being the new kid at school and getting the popular kid to sign your yearbook. When other people find out, everyone is going to want to tell you to have a nice summer. Social Proof removes fear for consumers by showcasing a friend’s endorsement or activity and shortens the path for acquiring a new fan for brands.
We always pride ourselves at Rinck for not coming in with any preconceived notions of how a client should spend their money. Some agencies love TV, some love direct mail, some love digital—at Rinck, these are all just tools in our toolbox. We love them all! That is what being a full-service agency is all about.
Guess what people love? Deals. Free stuff. Surprises.
Guess what brands like? Sales. The average Facebook fan is worth $174 to your brand. Give them a kick-back every now and then to show them you care.
Media planning and buying is very much like menu planning and ingredient purchasing. Recipe options are countless, as are media campaign mixes. However there are no recipes that include only one ingredient, and there are no clients who should rely on any one type of media vehicle. It is all about the mix.
I have a confession to make: I am one of the least fashion-conscious people you will find working in the PR industry. PR pros are generally stereotyped as being uber-trendy. If you looked at my Pinterest boards, you might think I fell into this stereotype, but unfortunately, my closet looks nothing like my Pinterest board.
Would you fix your own tooth? Change your own oil? Cut your own hair? Well you might do some of those things, but are you doing it as well as your tooth/oil/hair professional would? So the next question is, “in the world of Search Marketing, is it better to call an expert or do-it-yourself?”