2016, what a year. We’re well over a month in and there’s still no shortage of “me vs. 2016” memes in our newsfeeds. Although we’re embracing 2017 with open arms, we can’t help but stop and think about all of the great things that happened in the last year, especially in advertising.
Yesterday was second Christmas for marketers all over the country. The NFL celebrated their 50th Super Bowl last night, a sporting event that has become something of a national holiday for many Americans. Millions of viewers, dozens of celebrities, and the most shocking, outside-the-box ads from the nation's top brands.
We always pride ourselves at Rinck for not coming in with any preconceived notions of how a client should spend their money. Some agencies love TV, some love direct mail, some love digital—at Rinck, these are all just tools in our toolbox. We love them all! That is what being a full-service agency is all about.
Media planning and buying is very much like menu planning and ingredient purchasing. Recipe options are countless, as are media campaign mixes. However there are no recipes that include only one ingredient, and there are no clients who should rely on any one type of media vehicle. It is all about the mix.