Blog

 

13 Sep 2017

Let Your Hair Down

Posted By: 

I usually don’t have a problem getting up early. But if there is bacon involved, it’s easier. When the most recent Social Media Breakfast email invite came in, I got a little excited. They were going to be covering best practices for Facebook LIVE and Instagram Stories: two newer ways of sharing content on social media that can be a little intimidating at first attempt. I know I know – there are SO many ways to deliver the message already.

14 Jun 2017

#Sponsored Posts Get an Instagram Makeover

Posted By: 

For anyone who’s active on social media, there’s no doubt you’ve seen a sponsored post on your feed. No, not a paid post from a brand on Facebook, but a sometimes subtle, sometimes not so subtle endorsement of a product by an influencer you know and love. Unlike traditional paid ads on social these are, more often than not, a lot harder to identify. It’s the first line of copy in the blog, or buried on the hashtags on a post: “We partnered with X” or “#ad”.

26 Apr 2017

Unicorns & Mermaids & Rainbows, Oh My!

Posted By: 

One of the benefits of the Rinck Test Kitchen is being able to experiment with our clients. As a part of the Rinck Content Studio, we can explore everything our clients have to offer, and provide insights into consumer needs and unique product benefits. We’re lucky enough to have amazing CPG clients who encourage experimentation and innovation, which is a good thing considering that’s kind of what we do here at Rinck.

03 Apr 2017

Culinary Lab Report - Colman's Mustard

Posted By: 
There are many benefits to working with CPG clients; getting a paycheck for creating drool-worthy food photography with clients’ products is one of them. We’re so excited to have a working kitchen at our new Rinck Headquarters, that we decided to test drive some delicious fan-made recipes for our client, Colman’s Mustard, to be added to the website and to share on social. Luckily for us, Colman’s is the real deal. We had so much fun #hotmessingaround in the kitchen with Colman’s.
21 Feb 2017

Saying Goodbye to 2016

Posted By: 
2016, what a year. We’re well over a month in and there’s still no shortage of “me vs. 2016” memes in our newsfeeds. Although we’re embracing 2017 with open arms, we can’t help but stop and think about all of the great things that happened in the last year, especially in advertising.
19 Nov 2015

Get to Know Our Rincksters Based on Our “Most Used FB Words”

Posted By: 
Every day it seems there is a new BuzzFeed quiz or Facebook app that aims to sum up who you are in a singular image or item. Recent quizzes include “Which Extinct Animal Are You?”, or “We Know Which Thanksgiving Side You are Based on Your Zodiac Sign” (yes, for real….I’m cranberry sauce, for the record). There have also been the “Who is Your Evil Twin?” and “Who is Your Soulmate?” apps. Typically, I try to avoid the click bait and ignore these when scrolling through my feed. I don’t always win, though. The latest one “What are Your Most-Used FB Words?” got the best of my curiosity. I just had to try it!