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14 Jun 2017

#Sponsored Posts Get an Instagram Makeover

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For anyone who’s active on social media, there’s no doubt you’ve seen a sponsored post on your feed. No, not a paid post from a brand on Facebook, but a sometimes subtle, sometimes not so subtle endorsement of a product by an influencer you know and love. Unlike traditional paid ads on social these are, more often than not, a lot harder to identify. It’s the first line of copy in the blog, or buried on the hashtags on a post: “We partnered with X” or “#ad”.

03 May 2017

The (3)411 on PR Crises

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Public Relations

posted on behalf of Sarah Fuller.

There are a handful of PR pros who can’t wait to say goodbye to April, a month that has its fair share of PR crises (Pepsi, United, Press Secretary Sean Spicer), but United wins the endurance prize following the incident where a passenger was violently dragged off flight 3411 and United botched its response multiple times, kept themselves flailing about in the news day after day, and I assume, kept their PR agency chomping antacids into the wee hours of the morning.

21 Feb 2017

Saying Goodbye to 2016

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2016, what a year. We’re well over a month in and there’s still no shortage of “me vs. 2016” memes in our newsfeeds. Although we’re embracing 2017 with open arms, we can’t help but stop and think about all of the great things that happened in the last year, especially in advertising.
24 Apr 2014

Rinck Advertising Receives Two Broderson Awards for Daily’s Cocktails Website and Advertising Campaign

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Auburn, ME (November 20) – Rinck Advertising, an award-winning advertising agency in Auburn, Maine, took home two Broderson Awards at the annual Ad Club of Maine event held this month.
22 Apr 2014

From Emergency to Emerge. How two cities came together to manage a crisis they never saw coming

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On a recent trip to New York City, as I sat in a client meeting alongside Rinck’s Director of Public Relations, Katie Greenlaw, a hometown crisis unfolded. The news arrived rapidly via text. First her phone, then mine and then a constant stream of in-coming messages, each more shocking than the last.
20 Mar 2014

Rinck Advertising Receives Honorable Mention for Social Media Campaign Success

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Auburn, ME (March 20, 2014) – Rinck Advertising, an award-winning advertising agency in Auburn, Maine received recognition from PR Daily’s Social Media Awards for their work on the "Red Carpet Ready" BlogBeat™Digital Word-of Mouth campaign for client, Daily’s Cocktails.
13 Mar 2014

The Correct Path Is The Direct Path

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We always pride ourselves at Rinck for not coming in with any preconceived notions of how a client should spend their money. Some agencies love TV, some love direct mail, some love digital—at Rinck, these are all just tools in our toolbox. We love them all! That is what being a full-service agency is all about.
21 Feb 2014

She Said, She Said

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I have a confession to make: I am one of the least fashion-conscious people you will find working in the PR industry. PR pros are generally stereotyped as being uber-trendy. If you looked at my Pinterest boards, you might think I fell into this stereotype, but unfortunately, my closet looks nothing like my Pinterest board.
28 Oct 2013

Rinck Advertising Adds to Growing List of Accolades with Announcement of W3, Davey and Golden Arrow Awards

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Auburn, ME (October 28, 2013) – Rinck Advertising, an award-winning advertising agency in Auburn, Maine, has earned more accolades for recent work in the form of several international and regional awards, including three W3 Awards, three Davey Awards and a Maine Public Relations Council Golden Arrow award.