Blog

 

15 Dec 2014

Retargeting- Not as Creepy as You Think

Posted By: 

I always enjoy explaining retargeting to a person who is unfamiliar with the term. Usually, as soon as I begin explaining it a light bulb goes off and they realize that they have experienced retargeting. My favorite response was from my mother when I explained to her how retargeting works- “So Talbots doesn’t just serve me ads because they think I look good in their clothes?”

21 Aug 2014

Rinck Adds Nikki Jarvais as Account Planner

Posted By: 
Auburn, Maine (August 21, 2014) – Nikki Jarvais of Windham, Maine, has joined the talented staff at Rinck Advertising, a full-service marketing, promotions and public relations agency located in Auburn, Maine. Jarvais will serve as Account Planner for the agency, handling a variety of client accounts including the University of Southern Maine, The Patrick Dempsey Center for Cancer Hope & Healing, The Dempsey Challenge, United States Power Squadron and American Glass Research, among others.
14 Mar 2014

Social Proof and why it’s just like high school for brands.

Posted By: 
Social Proof is a really fun buzzword, but what it stands for is your brand’s social street cred. It’s the equivalent of being the new kid at school and getting the popular kid to sign your yearbook. When other people find out, everyone is going to want to tell you to have a nice summer. Social Proof removes fear for consumers by showcasing a friend’s endorsement or activity and shortens the path for acquiring a new fan for brands.