Long, long ago (in 1669 to be exact) Erasmus Bartholin received a crystal from Iceland, and after rotating the crystal came to find that the images he could see through the crystal, appeared to double.
Four weeks ago, a small family expedition climbed Maine’s highest peak: Mt. Katahdin. It’s a fairly challenging climb; total time of the assault and retreat was just under 12 hours. Pretty tiring. I have to admit, I struggled mightily getting off the hill.
Media planning and buying is very much like menu planning and ingredient purchasing. Recipe options are countless, as are media campaign mixes. However there are no recipes that include only one ingredient, and there are no clients who should rely on any one type of media vehicle. It is all about the mix.