I usually don’t have a problem getting up early. But if there is bacon involved, it’s easier. When the most recent Social Media Breakfast email invite came in, I got a little excited. They were going to be covering best practices for Facebook LIVE and Instagram Stories: two newer ways of sharing content on social media that can be a little intimidating at first attempt. I know I know – there are SO many ways to deliver the message already.
Rinck was given the opportunity to speak at the most recent Social Media Breakfast Maine. When a meeting involves bacon AND talking about social media, you know the New Media Department is going to be there!
Today is like Christmas for this digital media planner! Instagram has finally opened up their advertising platform, making it more accessible to advertisers like Rinck Advertising by integrating placements in the Facebook Power Editor tool. They actually began the roll out on October 1st, but because they didn’t want to crash their server the roll out has been slow. We know this because I have been harassing Facebook on the daily, trying to find out when we would have access.
To all the desktop loving folks out there, we’ve got some good news for you! Today, Instagram added some amazing new search features to their desktop site making it super easy to search for hashtags and places.
Facebook just loves to keep us on our toes and their most recent announcement is not an exception. In a blog post released yesterday, Facebook detailed several changes to their Newsfeed feature that will ultimately affect visibility for Business Pages. Although these updates may seem scary, they actually do have some pros and cons for pages. Here is what you can expect from the new Newsfeed:
I always enjoy explaining retargeting to a person who is unfamiliar with the term. Usually, as soon as I begin explaining it a light bulb goes off and they realize that they have experienced retargeting. My favorite response was from my mother when I explained to her how retargeting works- “So Talbots doesn’t just serve me ads because they think I look good in their clothes?”
Many brands are beginning to see the benefits of digital media strategy, investing more and more dollars into online advertisement. One of the biggest benefits? Tracking and extensive analysis capabilities.
While us media nerds get giddy at the thought of building a campaign performance report, analyzing the effectiveness of an advertising buy isn’t everyone’s idea of a good time. So how are you, the client, able to determine if your latest digital campaign was truly a success without falling victim to analysis paralysis?
Imagine a world where people only see ads for products they were actually interested in, a world where advertisers only reach people who were really going to act on the message. As a consumer, that sounds amazing. As an advertiser that is the ultimate dream.
Social Proof is a really fun buzzword, but what it stands for is your brand’s social street cred. It’s the equivalent of being the new kid at school and getting the popular kid to sign your yearbook. When other people find out, everyone is going to want to tell you to have a nice summer. Social Proof removes fear for consumers by showcasing a friend’s endorsement or activity and shortens the path for acquiring a new fan for brands.
Guess what people love? Deals. Free stuff. Surprises.
Guess what brands like? Sales. The average Facebook fan is worth $174 to your brand. Give them a kick-back every now and then to show them you care.
Media planning and buying is very much like menu planning and ingredient purchasing. Recipe options are countless, as are media campaign mixes. However there are no recipes that include only one ingredient, and there are no clients who should rely on any one type of media vehicle. It is all about the mix.