Blog

 

06 Oct 2016

Things Are Becoming Official – Rinck Advertising is a Google Partner

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Our love for all things Google has never been a secret. Some of us (ahem, me) would even identify as a full-fledged fangirl. We start new client relationships with a conversation about Google Analytics. Media plans often include Google Adwords and YouTube proposals. We are certified DoubleClick users.
15 Dec 2014

Retargeting- Not as Creepy as You Think

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I always enjoy explaining retargeting to a person who is unfamiliar with the term. Usually, as soon as I begin explaining it a light bulb goes off and they realize that they have experienced retargeting. My favorite response was from my mother when I explained to her how retargeting works- “So Talbots doesn’t just serve me ads because they think I look good in their clothes?”

05 Dec 2014

Analytical Success! Measure Your Media

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Many brands are beginning to see the benefits of digital media strategy, investing more and more dollars into online advertisement. One of the biggest benefits? Tracking and extensive analysis capabilities.

While us media nerds get giddy at the thought of building a campaign performance report, analyzing the effectiveness of an advertising buy isn’t everyone’s idea of a good time. So how are you, the client, able to determine if your latest digital campaign was truly a success without falling victim to analysis paralysis?

26 Feb 2014

It’s All About the Mix (Menu)

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Media planning and buying is very much like menu planning and ingredient purchasing. Recipe options are countless, as are media campaign mixes. However there are no recipes that include only one ingredient, and there are no clients who should rely on any one type of media vehicle. It is all about the mix.